Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effect of Consumer Evaluations of Size Recommendation Services Based on Body Information on Consumer Responses and the Moderating Effect of the Level of Information Search

신체정보 기반 사이즈 추천서비스에 대한 소비자 평가가 소비자 반응에 미치는 영향과 정보탐색정도의 조절효과

  • Sangwoo Seo (Dept. of Fashion Business, Jeonju University)
  • 서상우 (전주대학교 패션산업학과)
  • Received : 2023.12.26
  • Accepted : 2024.03.12
  • Published : 2024.06.30
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Abstract

This study was conducted to examine the effects of consumer evaluations on size recommendation services based on body information on consumer responses and the moderating effect of the level of information search. To analyze the research model, a total of 200 data were collected from August 18 to 24, 2022, targeting consumers who had experience with using size recommendation services based on body information. As a result of the research model analysis, it was confirmed that the compatibility, reliability, and convenience of the size recommendation services based on body information influenced attitude, which, in turn, influenced usage intention. In addition, In the case of the group subject to a low level of information search, the path through which compatibility and reliability influenced attitude was significant, but that of convenience was not. In the group featuring a high level of information search, the path through which reliability and convenience influenced attitude was significant, but that of compatibility was not. This study is meaningful in that it expanded research related to size recommendation services to the field of consumer behavior.

Keywords

References

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