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마커기반 증강현실을 활용한 캐릭터 굿즈 콘텐츠 개발

Development of Character Goods Content Utilizing Marker-based Augmented Reality

  • 안찬제 (영산대학교 게임VR학과)
  • AHN CHAN JE (Dept. of GameVR, YoungSan Univ)
  • 투고 : 2024.03.19
  • 심사 : 2024.05.10
  • 발행 : 2024.05.31

초록

최근 4차 산업혁멍이 관심을 받고 있다. 그중에서도 최근 증강현실 관련 디바이스들이 발전하고 있다. 하지만 증강현실 콘텐츠가 부족한 실정이다. 증강현실은 마커방식과 마커리스 방식이 있는데 마커방식은 마커가 되는 이미지를 카메라로 비춰서 증강시키는 원리다. 증강현실기술을 캐릭터 굿즈에 접목하여 상품 품질의 제고를 할 수 있는 방안을 제시하고자 하였다. 캐릭터 산업은 매년 규모가 커지고 있으며 그에 따라 캐릭터 굿즈의 종류도 다양해지고 있다. 캐릭터 아크릴 스탠드는 캐릭터 굿즈 중 하나이며 게임, 웹툰, 애니메이션 캐릭터IP를 이용해서 판매하고 있다. 캐릭터 이미지를 마커로 활용하여 캐릭터IP의 특성에 맞는 콘텐츠를 제작할 수 있도록 설계하였다. 웹툰 캐릭터를 선정하여 증강현실 콘텐츠를 제작하였고, 웹툰 특성에 맞게 음성, 말풍선, 웹툰의 소개를 보여줄 수 있도록 구현하였다. 증강현실로 시각적인 정보와 청각적인 정보를 보여줄 수 있는 가능성을 제시하였고, 이 연구를 활용하여 다양한 콘텐츠들을 포함한 제품들이 나올 것이라고 기대한다.

Recently, there has been growing interest in the Fourth Industrial Revolution, with a particular focus on the advancement of augmented reality (AR) devices. However, there is a shortage of AR content. Augmented reality operates through marker-based and markerless methods. The marker-based approach involves using a camera to capture images that serve as markers, enhancing them through AR principles. To address the scarcity of AR content and improve the quality of character goods, this study proposes integrating AR technology into character goods. The character industry is expanding each year, leading to a diverse range of character goods. Character acrylic stands, among these goods, leverage game, webtoon, and animation character IPs for sales. To enhance the design process, we utilized the character image as a marker, allowing for the creation of content that aligns with the characteristics of the character IP. We selected a webtoon character and developed AR content, incorporating features such as voice, speech bubbles, and an introduction to the webtoon, tailored to the webtoon's characteristics. This study demonstrates the potential of AR to present visual and auditory information, paving the way for a variety of products, including diverse content. We anticipate that utilizing this research will lead to the emergence of products encompassing various contents.

키워드

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