The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Social Perception of Jiu-Jitsu Using Big data Analysis

빅데이터 분석을 활용한 주짓수의 사회적 인식 연구

  • Kun-hee Kim (Dept. of Police&Guard&Security, Yeonsung Univ)
  • 김건희 (연성대학교 경찰경호보안과)
  • Received : 2024.03.07
  • Accepted : 2024.04.20
  • Published : 2024.05.31
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Abstract

The purpose of this study is to explore development plans by analyzing social interests and perceptions of jiu-jitsu using big data analysis. Network analysis, centrality analysis, and CONCOR analysis were conducted by collecting data for the last 10 years of major domestic portal sites. First, 'judo' was found to be the most important related word in network analysis, and 'judo' was also an important word in the analysis of dgree centrality. In the closeness centrality analysis, "defender" was the most important word, and "sports" was the most important word in betweenness centrality. Finally, as a result of CONCOR analysis, four clusters (related sports and marketing, jiu-jitsu competitions, belt test, supplies and expenses) were formed. As a conclusion of the study, first, words such as 'judo', 'exercise', 'competition', 'dobok', 'gym', and 'graduation' should be actively used to promote jiu-jitsu.As a conclusion of the study, first, words such as 'judo', 'exercise', 'contest', 'dobok', 'gym', and 'graduation' should be actively used to promote jiu-jitsu. Second, it is necessary to share information on training costs through various routes, to make awareness of the graduation process or method common, and to develop safety products and create a safe training culture. Third, it is necessary to find ways to continuously increase the influx of new trainees by attracting steady competitions.

본 연구의 목적은 빅데이터 분석을 이용하여 주짓수에 대한 사회적 관심과 인식을 분석해 발전방안을 모색하는데 있다. 최근 10년간 국내 주요 포털 사이트의 데이터를 수집해 네트워크 분석, 중심성 분석, CONCOR 분석을 실시하였다. 먼저 네트워크 분석과 연결 중심성 분석에서 '유도' 가 가장 중요한 연관어로 나타났으며, 근접 중심성 분석에서는 '디펜더'가, 매개 중심성 분석에서는 '스포츠'가 가장 중요한 연관어였다. CONCOR 분석결과 4개의 군집(관련 운동 및 마케팅, 주짓수 대회, 승급, 용품 및 비용)이 형성되었다. 연구의 결론으로 첫째, '유도', '운동', '대회', '도복', '체육관', '승급' 등의 단어를 활용한 홍보가 필요하다. 둘째, 수련 비용 등에 대해 정보를 다양한 루트로 공유하고, 승급과정이나 방법에 대한 인식이 보편화 될 수 있도록 하는 방안이 마련되어야 하며, 안전용품개발 및 안전한 수련 문화를 만들어나갈 필요가 있다. 셋째, 꾸준히 대회를 유치해 새로운 수련생들의 유입을 지속적으로 늘리는 방안을 모색할 필요가 있다.

Keywords

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