한국문헌정보학회지 (Journal of the Korean Society for Library and Information Science)

한국문헌정보학회 (Korean Society For Library And Information Science)
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텍스트마이닝을 활용한 대전시 공공도서관 이용자의 인식과 경험 연구 - SNS와 온라인 뉴스 기사를 중심으로 -

A Study on the Perception and Experience of Daejeon Public Library Users Using Text Mining: Focusing on SNS and Online News Articles

  • 최지원 (충남대학교 문헌정보학과) ;
  • 곽승진 (충남대학교 문헌정보학과)
  • 투고 : 2024.05.04
  • 심사 : 2024.05.15
  • 발행 : 2024.05.31
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초록

본 연구는 텍스트마이닝 기법을 중심으로 빅데이터 분석을 활용하여 대전시 공공도서관에 대한 이용자의 인식과 경험을 살펴보고자 수행되었다. 이를 위하여 첫째, 소셜미디어에 나타난 이용후기 데이터를 수집하여 대전시 공공도서관에 대한 이용자들의 전반적인 인식과 평가를 탐색하였다. 둘째, 온라인 뉴스 기사 분석을 통해 사회적으로 논의되고 있는 현안을 파악하였다. 분석 결과, 첫째로 어린이 동반 이용자 비중의 높다는 것과 다음으로 LDA 분석을 통한 토픽이 '문화행사/프로그램', '자료 이용', '물리적 환경 및 시설', '도서관 서비스'의 네 가지 분류로 나타난다는 것, 마지막으로 뉴스기사 데이터에 도서관 및 복합문화공간 추가 건립과 도서관 협력 체계 구축에 대한 키워드가 핵심적으로 등장한다는 것을 확인하였다. 이를 바탕으로 지역 균형을 고려한 공공도서관 건립과 육아 및 보육 기관과의 업무협약을 통한 사회적 육아공동체 네트워크 조성을 제안하였다. 본 연구를 활용하여 대전시 공공도서관의 정책적·사회적 흐름을 알아보고 지역사회 수요를 반영하는 공공도서관 운영을 데이터에 기반하여 실행할 수 있기를 기대한다.

This study was conducted to examine the user's experiences with the public library in Daejeon using big data analysis, focusing on the text mining technique. To know this, first, the overall evaluation and perception of users about the public library in Daejeon were explored by collecting data on social media. Second, through analysis using online news articles, the pending issues that are being discussed socially were identified. As a result of the analysis, the proportion of users with children was first high. Next, it was found that topics through LDA analysis appeared in four categories: 'cultural event/program', 'data use', 'physical environment and facilities', and 'library service'. Finally, it was confirmed that keywords for the additional construction of libraries and complex cultural spaces and the establishment of a library cooperation system appeared at the core in the news article data. Based on this, it was proposed to build a library in consideration of regional balance and to create a social parenting community network through business agreements with childcare and childcare institutions. This will contribute to identifying the policy and social trends of public libraries in Daejeon and implementing data-based public library operations that reflect local community demands.

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과제정보

이 연구는 충남대학교에 의해 지원되었음.

참고문헌

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