Journal of Contemporary Eastern Asia

World Association for Triple Helix and Future Strategy Studies (세계트리플헬릭스미래전략학회)
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Science communication matters: An exploratory study of academic public engagement in Vietnam using Bayesian statistics

  • Quang Anh Phan (VNU School of Interdisciplinary Sciences and Arts) ;
  • Manh-Toan Ho (Center for Interdisciplinary Social Research, Phenikaa University) ;
  • Quan-Hoang Vuong (Center for Interdisciplinary Social Research, Phenikaa University) ;
  • Hiep-Hung Pham (Center for Research and Practice on Education, Phu Xuan University and Reduvation Research Group, Thanh Do University) ;
  • Minh Huyen Vu (Faculty of Linguistics and Cultures of English Speaking Countries, VNU University of Foreign Languages and International Studies) ;
  • Thi Thu Ha Nguyen (Thuongmai University) ;
  • Thanh Thao Thi Phan (Reduvation Research Group, Thanh Do University)
  • Published : 2024.06.30
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Abstract

The overarching purpose of this study is to examine the current status of academic public engagement in Vietnam. Data were obtained from a survey with 245 university lecturers, and descriptive statistics were used jointly with Bayesian statistics as tools for analysis. This study reveals that a significant proportion of university lecturers are not involved in public engagement, neither through the public press (66.5%) nor social media (49%). Those who have been active in public engagement use the public press and social networks to communicate science, with the latter being more used than the former. In addition, this study also pointed out that experienced scientists tend to engage with the public press, while early-career researchers often choose social networks. The findings of this study provide implications for higher education policymakers and administrators.

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