품질경영학회지 (Journal of Korean Society for Quality Management)

  • 제52권1호
  • /
  • Pages.115-133
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  • 2024
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  • 1229-1889(pISSN)
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  • 2287-9005(eISSN)
한국품질경영학회 (Korean Society for Quality Management)
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알트코인 투자 수용의도에 대한 영향요인 검증: UTAUT 모델을 중심으로

Validation of Factors Influencing Intentions for Altcoin Investment: Focused on UTAUT Model

  • 김재민 (동국대학교 핀테크블록체인학과) ;
  • 이원부 (동국대학교 핀테크블록체인학과)
  • Kim, Jae Min (Department of Fintech Blockchain, Dongguk University) ;
  • Lee Won Boo (Department of Fintech Blockchain, Dongguk University)
  • 투고 : 2024.02.08
  • 심사 : 2024.03.13
  • 발행 : 2024.03.31
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초록

Purpose: The purpose of research is to explore the factors influencing the intention to adopt altcoin investments, based on the Unified Theory of Acceptance and Use of Technology. Through this, it seeks to elucidate the key factors impacting altcoin investment adoption, and provide a comprehensive understanding of the crypto-currency market and investor behavior. Methods: This study analyzed factors affecting altcoin investment intentions using frequency and descriptive analyses, and verified socio-demographic differences with t-tests and ANOVA. Exploratory factor and correlation analyses were conducted for research tool validity and relationship assessment among variables. Hypotheses were tested through regression analysis, integrating control, independent, and moderating variables, along with interaction terms, to establish the model and examine moderating effects. Results: As a result, it is revealed that higher age and experience in crypto-currency investment are associated with intention to invest. Among the independent variables, performance expectancy, social influence, facilitating conditions, and personal innovativeness have positive effects to investment intention to invest, while effort expectancy had a negative effect. The moderating variable, perceived risk, also negatively affected the intention to invest. Notably, significant moderating effects of perceived risk were observed in the relationships between investment intention and both performance expectancy and personal innovativeness. Conclusion: This study provides empirical verification into consumers' intentions to invest in altcoins, offering insights into investors' behavior and decision-making processes based on a practical understanding of altcoin investment acceptance.

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참고문헌

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