The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The characteristics of contemporary Indian fashion designs using traditional handicraft - Focusing on Sabyasachi Mukherjee, Manish Malhotra, and Ritu Kumar -

  • Maurya Anudhairya Ramnath (Interdisciplinary Program in Senior Human Ecology, Changwon National University) ;
  • Se Jin Kim (Interdisciplinary Program in Senior Human Ecology, Changwon National University)
  • Received : 2024.03.06
  • Accepted : 2024.04.12
  • Published : 2024.04.30
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Abstract

Traditional culture contributes to the diversification of modern fashion design and the inheritance of local cultural identity. This study aims to identify the characteristics of traditional handicrafts reflected in modern fashion design in India. For this purpose, it focused on Sabyasachi Mukherjee, Manish Malhotra, and Ritu Kumar, who are currently leading the Indian fashion design field. The methodology involved conducting literature research and analyzing case studies. In the literature, the techniques of Indian traditional crafts such as embroidery, dyeing, and weaving were examined and five design elements of traditional crafts were defined. Through content analysis of 30 images from the three designers' Instagram accounts, the design characteristics of traditional handicrafts expressed in contemporary Indian fashion design were derived: cultural inheritance using traditional Indian clothing items, traditional materials and practices applied to contemporary clothing, craftsmanship that artistically improves complex details using embroidery techniques, various combinations based on the traditional meaning of colors, and narrative expression using patterns containing India's cultural identity. Incorporating these traditional handicrafts into fashion design, closely linked to everyday life, aids in conveying and enhancing their significance. The cases demonstrate the successful integration of conservation into contemporary fashion design. This study sheds light on the application of traditional culture in modern fashion design.

Keywords

References

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