International Journal of Computer Science & Network Security

International Journal of Computer Science & Network Security (국제컴퓨터통신보호논문지학회)
권호 표지
DOI QR코드

DOI QR Code

Teenagers Consumption Within the Moderating Role of Saudis Habit Through Fuzzy Set Approach

  • Maher Toukabri (Northern Border University, College of Business Administration)
  • Received : 2024.03.05
  • Published : 2024.03.30
Download PDF
⟨ Previous Next ⟩

Abstract

The healthy products dedicated for young people are qualified as a solution to protect the future generation, especially that most commercial deals do not consider the consumer's health and environment. Therefore, it is crucial to define the antecedent of healthy purchases and to examine their impact on teenagers. This research aims to explore the antecedents and the consequences of the consumption of Saudis teenagers. Therefore, we develop a research model in the conceptual framework and the hypotheses to test. The empirical analysis required two samples from Saudis youth consumers. The first sample was utilized in the exploratory study with SPSS software. Then, the second was employed to the confirmatory part with the Amos software, as well as the validation of the hypotheses, and model with Fuzzy Set approach. The findings of this study have significant insights into the Saudi consumption and implications for both practitioners and researchers. Then, we have particularly strenuous on intention purchase antecedents of organic foods, and their consume habit moderation.

Keywords

References

  1. Abdul Rahman Zahari, and ElindaEsa. (2016), Motivation to Adopt Renewable Energy among Generation Y. Procedia Economics and Finance 35, 444-453.  https://doi.org/10.1016/S2212-5671(16)00055-1
  2. Adaviah Mas'od, and Thoo Ai Chin. (2014), Determining Socio-demographic, Psychographic and Religiosity of Green Hotel Consumer in Malaysia. Procedia - Social and Behavioral Sciences130, 479-489. 
  3. Aertsens, J., K. Mondelaers, W. Verbeke, J. Buysse and G. & Huylenbroeck, V. (2011), The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. British Food Journal, 113, 11, 1353-78.  https://doi.org/10.1108/00070701111179988
  4. Aertsens, J., Verbeke, W., Mondelaers, K. & Van Huylenbroeck, G. (2009) Personal determinants of organic food consumption: a review, British Food Journal, 111, 10, 1140 - 1167.  https://doi.org/10.1108/00070700910992961
  5. Agag, G. and El-Masry, A.A. (2016), Understanding the determinants of hotel booking intentions and moderating role of habit, International Journal of Hospitality Management, 54, 52-67.  https://doi.org/10.1016/j.ijhm.2016.01.007
  6. Aibek Doszhanov,and Zainal Ariffin Ahmad. (2015), Customers' Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value. SHS Web of Conferences 18, 01008. 
  7. Ajzen, I. The theory of planned behavior. Organ. Behav. Hum. Dec. 1991, 50, 179-211.  https://doi.org/10.1016/0749-5978(91)90020-T
  8. Ajzen, I., & Sheikh, S. (2013). Action versus inaction: Anticipated affect in the theory of planned behavior. Journal of Applied Social Psychology, 43, 1: 155-162.  https://doi.org/10.1111/j.1559-1816.2012.00989.x
  9. Akhondan, H., Johnson-Carroll, K., & Rabolt, N. (2015). Health Consciousness and Organic Food Consumption. Journal of Family & Consumer Sciences, 107, 3, pp.27-32. 
  10. Al-Swidi, A., Mohammed Rafiul Huque, S., Haroon Hafeez, M., & Noor Mohd Shariff, M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116, 10 : 1561-1580.  https://doi.org/10.1108/BFJ-05-2013-0105
  11. Alwitt, L. F., & Pitts, R. E. (1996). Predicting purchase intentions for an environmentally sensitive product. Journal of Consumer Psychology, 5, 49-64.  https://doi.org/10.1207/s15327663jcp0501_03
  12. Anders, S., & Moeser, A. (2008). Assessing the demand for value-based organic meats in Canada: A combined retail and household scanner-data approach. International Journal of Consumer Studies, 32, 457-469.  https://doi.org/10.1111/j.1470-6431.2008.00707.x
  13. Armitage, C. J., and Conner, M. (1999). Distinguish perceptions of control from self-efficacy: predicting consumption of a low-fat diet using the theory of planned behavior. J. Appl. Soc. Psychol., 29, 72-90.  https://doi.org/10.1111/j.1559-1816.1999.tb01375.x
  14. Arvola, A., Vassalo, M., Dean, M., Lampila P., Saba, A., Lahteenmaki, L. and Shepherd, R. (2008) Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour, Appetite, 50, pp443-454.  https://doi.org/10.1016/j.appet.2007.09.010
  15. Baker, R. K., and White, K. M. (2010). Predicting adolescents' use of social networking sites from an extended theory of planned behavior perspective. Comput. Hum. Behav. 26, 1591-1597.  https://doi.org/10.1016/j.chb.2010.06.006
  16. Baker, C. W., Little, T. D., & Brownell, K. D. (2003). Predicting adolescent eating and activity behaviors: The role of social norms and personal agency. Health Psychology, 22, 2, 189-198.  https://doi.org/10.1037/0278-6133.22.2.189
  17. Baron and Kenny (1986), myths and truths about mediation analysis, Journal of Consumer Research, Vol. 37 No. 2, pp. 197-206. 
  18. Barrett, P. (2007), Structural Equation Modelling: Adjudging Model Fit, Personality and Individual Differences, 42, 5, 815-24.  https://doi.org/10.1016/j.paid.2006.09.018
  19. Bech-Larsen, T. and Jensen, B.B. (2011), Food quality assessment in parent-child dyads - a hall behaviors: The role of social norms and personal agency. Health Psychology 22, 2, 189-198. 
  20. Bech-Larsen, Tino and Jensen, Birger Boutrup, Food Quality Assessment in Parent-Child Dyads: A Hall-Test of Healthier In-Between Meals for Adolescents (2011). Food Quality and Preference, 22, 7, pp. 614-619.  https://doi.org/10.1016/j.foodqual.2011.03.004
  21. Bentler PM, Liang J. A (2008), unified approach to two-level structural equation models and linear mixed effects models. In: Dunson D, editor. Random effects and latent variable model selection. Springer; New York: 2008. pp. 95-119. 
  22. Bentler PM, Satorra A, Yuan K-H. (2009), Smoking and cancers: Caserobust analysis of a classic data set. Structural Equation Modeling. 2009, 16, pp382-390.  https://doi.org/10.1080/10705510902751382
  23. Bentler PM, Savalei V. (2010), Analysis of correlation structures: Current status and open problems. In: Kolenikov S, Steinley D, Thombs L, editors. Statistics in the social sciences: Current methodological developments. Wiley; New York: 2010. pp. 1-36. 
  24. Bonti-Ankomah, S. and Yiridoe, E.K. (2006), Organic and Conventional Food: A Literature Review of the Economics of Consumer Perceptions and Preferences, Organic Agriculture Centre of Canada. 
  25. Bougherara, D. and Combris P.(2009), Eco-labelled food products: what are consumers paying for? European Review of Agricultural Economics, 2009, 36, 3, 321-341  https://doi.org/10.1093/erae/jbp023
  26. Caroll, J. K., Neumark-Sztainer, D., and Story, M. (2001), Healthy eating: What does it mean to adolescents? Journal of Nutrition Education, 33: 193-198.  https://doi.org/10.1016/S1499-4046(06)60031-6
  27. Chan, K, Gerard P. Prendergast, and Yu-Leung Ng. (2016), Using an Expanded Theory of Planned Behavior to Predict Adolescents' Intention to Engage in Healthy Eating. Journal of International Consumer Marketing 28, 1, pp:16-27.  https://doi.org/10.1080/08961530.2015.1089088
  28. Chan, K., and Tsang, L. (2011), Promoting health eating among adolescents: A Hong Kong study. Journal of Consumer Marketing 28, 5, pp: 354-62.  https://doi.org/10.1108/07363761111150008
  29. Chang, H.H., and Chen, S.W. (2008),The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator, Online Inf. Rev, 32, 6, 818-841.  https://doi.org/10.1108/14684520810923953
  30. Chang, L., and Tsai, C., Yeh, S., (2014), Evaluation of green hotel guests' behavioral intention. In: Chen, Joseph S. (Ed.), Advances in Hospitality and Leisure,10, 75-89.  https://doi.org/10.1108/S1745-354220140000010004
  31. Chinnici, G., D'Amico, M. and Pecorino, B. (2002), A multivariate statistical analysis on the consumers of organic products, British Food Journal, 104, 3/4/5, pp. 187-99.  https://doi.org/10.1108/00070700210425651
  32. Chiu, C.M., Hsu, M.H., Lai, H., Chang, C.M., 2012. Reexamining the influence of trust on online repeat purchase intention: the moderating role of habit and its antecedents. Decis. Support Syst. 53, 4, 835-845  https://doi.org/10.1016/j.dss.2012.05.021
  33. Clare D'Souza, Mehdi Taghian, Gillian Sullivan-Mort, andAndrew Gilmore (2015), An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability. Journal of Strategic Marketing 23, 7, 600-615.  https://doi.org/10.1080/0965254X.2014.1001866
  34. Deci, E.L. and Ryan, R.M. (1985), Intrinsic Motivation and Self-Determination in Human Behavior, Plenum, New York, NY. 
  35. Domenico Ceglia, Sergio Henrique de Oliveira Lima, and Aurio Lucio Leocadio. (2015), An Alternative Theoretical Discussion on Cross-Cultural Sustainable Consumption. Sustainable Development 23:6, 414-424.  https://doi.org/10.1002/sd.1600
  36. Dytrtova, K. (2008). Organic farming in the Czech Republic, 2006. Retrieved Nov 19, 2009, from http://www.organic-europe.net/country_reports/czech_republic/default.asp. 
  37. Elham Rahbar and Nabsiah Abdul Wahid (2011), Investigation of green marketing tools 'effect on consumers' purchase behavior, Business strategy series, 12, 2, 73-83,  https://doi.org/10.1108/17515631111114877
  38. Fila, S. A., and Smith, C. (2006), Applying the theory of planned behavior to healthy eating behaviors in urban Native American youth. International Journal of Behavioral Nutrition and Physical Activity, 3, 11-20.  https://doi.org/10.1186/1479-5868-3-11
  39. Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 48, 39-50.  https://doi.org/10.1177/002224378101800104
  40. Fotopoulos, C. and Chryssochoidis, G. (2000), Factors Affecting the Decision to Purchase Organic Food, Journal of Euro marketing, 9, 3. pp.44. 
  41. Fotopoulos, C. and Krystallis, A. (2002), Purchasing motives and profile of the Greek organic consumer: a countrywide survey, British Food Journal, 104, 9, pp.730-65.  https://doi.org/10.1108/00070700210443110
  42. Fowles, E. R., and Feucht, J. 2004. Testing the barriers to healthy eating scale. Western Journal of Nursing Research, 26, 4, 429-443.  https://doi.org/10.1177/0193945904263281
  43. Fred Lemke, and Joao Pedro Pereira Luzio (2014), Exploring Green Consumers' Mind-Set toward Green Product Design and Life Cycle Assessment. Journal of Industrial Ecology, 18, 5, 619-630.  https://doi.org/10.1111/jiec.12123
  44. Geylani, T., Inman, J. J., & Hofstede, F. T. (2008), Image reinforcement or impairment: The effects of co-branding on attribute uncertainty, Marketing Science, 4, 27, 730-744.  https://doi.org/10.1287/mksc.1070.0326
  45. Giovana Escrivao, and Marcelo Seido Nagano. (2016), Linking Knowledge Creation and environmental Education. Journal of Information & Knowledge Management 1650017. 
  46. Golnaz Rezai, Viduriati Sumin, Zainalabidin Mohamed, and Mad Nasir Shamsudin, Juwaidah Sharifuddin (2016),Implementing Green Practices as Sustainable Innovation Among Herbal-Based SME Entrepreneurs, Journal of food products marketing, 22(1): 1-18.  https://doi.org/10.1080/10454446.2015.1048030
  47. Golnaz Rezai, Mad Nasir Shamsudin, Zainalabidin Mohamed, and Chong Sook Ann (2014b), Quality-Labeled Vegetable Consumption in Malaysia: Factors Affecting Attitude and Purchase Intent, Journal of food products marketing, 20, 1, 1-12. 
  48. Golnaz Rezai, Phuah Kit Teng, Zainalabidin Mohamed, and Mad Nasir Shamsudin (2014a), Structural Equation Modeling of Consumer Purchase Intention Toward Synthetic Functional Foods, Journal of food products marketing, 20 (1):13-34.  https://doi.org/10.1080/10454446.2014.921868
  49. Golnaz Rezai, Zainalabidin Mohamed, and Mad NasirShamsudin (2015), Can Halal Be Sustainable? Study on Malaysian Consumers' Perspective, Journal of food products marketing, 21, 6, 654-666.  https://doi.org/10.1080/10454446.2014.883583
  50. Grace, D., Roesel, K., Kang'ethe, E., Bonfoh, B. and Theis, S. (2015), Gender roles and food safety in 20 informal livestock and fish value chains. IFPRI Discussion Paper 1489. Washington, DC: IFPRI (International Food Policy Research Institute). 
  51. Grace, D., Unnevehr, L. (2013), The role of risk assessment in guiding aflatoxin policy. In: Laurian Unnevehr and Delia Grace (Ed.), 2020 Focus "Aflatoxins: finding solutions for improved food safety" (Focus 20, Brief 19). Washington, DC: International Food Policy Research Institute. 
  52. Gracia, A. and De Magistris, T. (2007), Organic food product purchase behaviour: a pilot study for urban consumers in the south of Italy, Spanish Journal of Agricultural Research, 5, 439-51.  https://doi.org/10.5424/sjar/2007054-5356
  53. Gronhoj, A., Bech-Larsen, T., Chan, K., and Tsang, L. (2012), Using theory of planned behavior to predict healthy eating among Danish adolescents. Health Education, 113,1, pp:4-17.  https://doi.org/10.1108/09654281311293600
  54. Grunert, K. G., (2005). Food quality and safety: consumer perception and demand. European Review of Agricultural Economics, 32, 369-391.  https://doi.org/10.1093/eurrag/jbi011
  55. Grunert, K. G., Baadsgaard, A., Larsen, H. H. & Madsen, T. K. (1996). Market orientation in food and agriculture. Boston: Kluwer Academic. 
  56. Guangzhou, China. (2015), Consumer buying motives and attitudes towards organic food in two emerging markets. International Marketing Review 32:3/4, 389-413.  https://doi.org/10.1108/IMR-06-2013-0123
  57. Hamzaoui, L. & Zahaf, M. (2008) Profiling organic food consumers: motivations, trust orientations and purchasing behaviour. Journal of International Business and Economics, 8, pp.25-39. 
  58. Hardeep Chahal, Ramesh Dangwal, Swati Raina, (2014), Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India: A case of electric sector. Journal of Global Responsibility, 5, 2: pp.312-337.  https://doi.org/10.1108/JGR-02-2014-0005
  59. Hoefkens, C., Verbeke, W., Aertsens, J., Mondelaers, K.M. & Van Camp, J. (2009) The nutritional and toxicological value of organic vegetables: consumer perception versus scientific evidence. British Food Journal, 111, 1062-1077.  https://doi.org/10.1108/00070700920992916
  60. Hoffmann, S., Maculloch, B. and Batz, M. 2015. Economic burden of major foodborne illnesses acquired in the United States. Economic Information Bulletin No. 140. 
  61. Hoffmann, V. and Moser, C. (2017), You get what you pay for: The link between price and food safety in Kenya. Agricultural Economics.