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Data Sharing in a Smart Tourism Destination: Analyzing the Case of Sapporo Using the Concept of Coopetition

  • Tommi Tapanainen (Department of Global Studies, Pusan National University) ;
  • Chaeyoung Lim (Academic in Information Systems, Tokyo Institute of Technology) ;
  • Taro Kamioka (Graduate School of Business Administration, Hitotsubashi University)
  • Received : 2022.09.09
  • Accepted : 2023.09.26
  • Published : 2024.03.31

Abstract

Data plays an ever greater part in the tourism industry. While the platform-based sharing of open public data, private-sector intermediary platforms, and the use of social media to understand consumer trends are already well recognized, more potential for innovation exists in sharing private data among organizations in Smart Tourism Destinations. Research into the factors enabling and hindering coopetition in this kind of data sharing platforms is still in the nascent stage of development. Our case study of Sapporo, a major Japanese city endeavouring to create itself as a Smart Tourism Destination, sheds light on the initial approaches to involve organizations to such a data sharing agreement. Founding on seven interviews with ten participants of Sapporo Smart City project organization (SARD), we derived enablers and impediments that promote coopetition in data sharing as part of Smart Tourism Destination development. We also present practical recommendations and future research opportunities for such initiatives.

Keywords

Acknowledgement

This work was supported by a 2-Year Research Grant of Pusan National University.

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