Acknowledgement
This work was supported by a research grant from Seoul Women's University (2023-0229).
References
- Arnold, M. B. (1960). Emotion and Personality. Columbia University Press.
- Bloch, P. H., & Bruce, G. D. (1984). The leisure experience and consumer products: An investigation of underlying satisfactions. Journal of Leisure Research, 16(1), 74-88. https://doi.org/10.1080/00222216.1984.11969574
- Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52-68. https://doi.org/10.1509/jmkg.73.3.052
- Choi, Y., & Oh, H. J. (2023). Focusing on the moderating effect of product type and avatar identification. The Korean Journal of Advertising and Public Relations, 25(1), 169-204. https://doi.org/10.16914/kjapr.2023.25.1.169
- Choi, E.-S., & Pyun, J.-M. (2021). Effect of brand experience on brand attitude within Meta-bus through avatars: Focused on Gucci Villa in ZEPETO. Design Forum, 73, 83-94. http://doi.org/10.21326/ksdt.2021.26.4.007
- Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111-1132. https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
- Dube, L., & Le Bel, J. (2003). The content and structure of laypeople's concept of pleasure. Cognition and Emotion, 17(2), 263-295. https://doi.org/10.1080/02699930302295
- Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2008). Automatic effects of brand exposure on motivated behavior: How apple makes you "think different". Journal of Consumer Research, 35(1), 21-35. https://doi.org/10.1086/527269
- Foxall, G. R., & Greenley, G. E. (1999). Consumers' emotional responses to service environments. Journal of Business Research, 46(2), 149-158. https://doi.org/10.1016/S0148-2963(98)00018-6
- Fredrickson, B. L., Cohn, M. A., Coffey, K. A., Pek, J., & Finkel, S. M. (2008). Open hearts build lives: positive emotions, induced through loving-kindness meditation, build consequential personal resources. Journal of Personality and Social Psychology, 95(5), 1045-1062. https://doi.org/10.1037/a0013262
- Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410. https://doi.org/10.1016/j.emj.2007.08.005
- Hoch, S. J. (2002). Product experience is seductive. Journal of Consumer Research, 29(3), 448-454. https://doi.org/10.1086/344422
- Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140. https://doi.org/10.1086/208906
- Hossain, M. S., Arshad, M., Qian, L., Zhao, M., Mehmood, Y., & Kachele, H. (2019). Economic impact of climate change on crop farming in Bangladesh: An application of Ricardian method. Ecological Economics, 164, 106354. https://doi.org/10.1016/j.ecolecon.2019.106354
- Hung, A. A., Parker, A. M., & Yoong, J. K. (2009). Defining and measuring financial literacy, RAND Working Paper Series BR-708. https://doi.org/10.2139/ssrn.1498674
- Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.
- Isen, A. M., & Reeve, J. (2005). The influence of positive affect on intrinsic and extrinsic motivation: Facilitating enjoyment of play, responsible work behavior, and self-control. Motivation and Emotion, 29(4), 297-325. https://doi.org/10.1007/s11031-006-9019-8
- Ishida, C., & Taylor, S. A. (2012). Retailer brand experience, brand experience congruence, and consumer satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 25, 63-79.
- Izard, C. E. (1991). The psychology of emotions. Springer Science & Business Media.
- Jung, B. Y. (2023, June 15). 국내 메타버스 이용자 10명 중 4명 네이버 '제페토' 쓴다[4 out of 10 metaverse users in Korea use Naver's 'ZEPETO']. Bloter, https://www.bloter.net/news/articleView.html?idxno=602692
- Jeong, Y. & Lee, J. (2009). A comprehensive framework for experiential consumption: the relationship among experience traits, pleasure and guilty, reexperience in experiential consumption. Korean Management Review, 38(2), 523-553.
- Kang, S. (2021). A study on the factors affecting the usage intention of the metaverse in the digital convergence age. The Journal of Internet Electronic Commerce Research, 1(6), 171-188. https://doi.org/10.37272/JIECR.2021.12.21.6.171
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509-523. https://doi.org/10.1086/268109
- Kerin, R. A., Jain, A., & Howard, D. J. (1992). Store shopping experience and consumer price-quality-value perceptions. Journal of Retailing, 68(4), 376.
- Kim, S. H. (2011). Consumers' emotional pleasure and cognitive pleasure: Dynamic relationship between cognition and emotion. Korean Management Review, 40(2), 255-295.
- Klaus, P., & Maklan, S. (2007). The role of brands in a service-dominated world. Journal of Brand Management, 15, 115-122. https://doi.org/10.1080/10696679.2002.11501926
- Kong, L.-L., Jin, D.-G., & Kim, H.-G. (2015). Mediating effects of pleasure in the relationships of brand experience and brand attachment. Journal of Consumption Culture, 18(2), 89-117. https://doi.org/10.17053/JCC.2015.18.2.005
- Lee, J.-H., Oxk, J. W., & Park, H. H. (2008). The study on relationship of arousal, pleasure, and behavior intention from a store environment: Focused on moderating role of shopping value. Journal of Distribution Research, 13(4), 21-46.
- Menon, S., & Kahn, B. (2002). Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78(1), 31-40. https://doi.org/10.1016/S0022-4359(01)00064-1
- Nysveen, H., Pedersen, P. E., & Skard, S. (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions. Journal of Brand Management, 20(5), 404-423. https://doi.org/10.1057/bm.2012.31
- Orth, U. R., Limon, Y., & Rose, G. (2010). Store-evoked affect, personalities, and consumer emotional attachments to brands. Journal of Business Research, 63(11), 1202-1208. https://doi.org/10.1016/j.jbusres.2009.10.018
- Park, S., & Kim, H. Y. (2022). Effect of perceived presence in metaverse on extended self and purchase intention of virtual and actual clothing: Verification of moderating effect of ideal self-seeking tendency. Journal of the Korean Society of Costume, 72(5), 150-168. https://doi.org/10.7233/jksc.2022.72.5.150
- Park, Y., Ko, E., & Do, B. (2023). The perceived value of digital fashion product and purchase intention: The mediating role of the flow experience in metaverse platforms. Asia Pacific Journal Oo Marketing and Logistics, 35(11), 2645-2665. https://doi.org/10.1108/APJML-11-2022-0945
- Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67. https://doi.org/10.1362/026725799784870496
- Schmitt, B., & Zarantonello, L. (2013). Consumer experience and experiential marketing: A critical review. Review of Marketing Research, 10, 25-61. https://doi.org/10.1108/S1548-6435(2013)0000010006
- Shin, D. G. (2023, March 9). 패션 이어 뷰티까지 메타버스 열풍 글로벌 가상매장 확산 [The metaverse craze in fashion and beauty Spread of global virtual stores]. Donga, https://www.donga.com/news/Economy/article/all/20230308/118240366/1
- Thomson, M., MacInnis, D. J., & Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. https://doi.org/10.1207/s15327663jcp1501_10
- Tsai, Y. (2011). Relationship between organizational culture, leadership behavior and job satisfaction. BMC Health Services Research, 11(98), 1-9. https://doi.org/10.1186/1472-6963-11-1
- Underwood, R. L., & Klein, N. M. (2002). Packaging as brand communication: Effects of product pictures on consumer responses to the package and brand. Journal of Marketing Theory and Practice, 10(4), 58-68. https://doi.org/10.1080/10696679.2002.11501926
- Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695-704. https://doi.org/10.2307/25148660
- Van Rijmenam, M. (2022). Step into the metaverse: How the immersive internet will unlock a trillion-dollar social economy. John Wiley & Sons.
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
- Vorderer, P. (2001). It's all entertainment-sure. But what exactly is entertainment? Communication research, media psychology, and the explanation of entertainment experiences. Poetics, 29(4-5), 247-261. https://doi.org/10.1016/S0304-422X(01)00037-7
- Wongkitrungrueng, A., & Suprawan, L. (2023). Metaverse meets branding: Examining consumer responses to immersive brand experiences. International Journal of Human-Computer Interaction, 1-20. https://doi.org/10.1080/10447318.2023.2175162
- Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540. https://doi.org/10.1057/bm.2010.4
- Zarantonello, L., Schmitt, B. H., & Brakus, J. J. (2007). Development of the brand experience scale. Advances in Consumer Research, 34, 580-582.