유통과학연구 (Journal of Distribution Science)

  • 제22권12호
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  • Pages.123-132
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  • 2024
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  • 1738-3110(pISSN)
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  • 2093-7717(eISSN)
한국유통과학회 (Korea Distribution Science Association)
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A Study on the Impact of E-Service Quality in E-Learning Satisfaction

  • Min-Jung KANG (Department of Business and Management, Mokpo National University)
  • 투고 : 2024.11.15
  • 심사 : 2024.12.05
  • 발행 : 2024.12.30
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초록

Purpose: This study investigates the impact of e-learning service quality-specifically content, system, and service quality-on e-learning satisfaction. It further explores the mediating effects of perceived consistency and personalization in the relationship between e-service quality and learning satisfaction, as well as the moderating effects of online learning self-efficacy. Research design, data and methodology: A research model was developed based on previous studies, incorporating hypotheses about the relationships among e-learning service quality (content, system, and service), perceived consistency, perceived personalization, online learning self-efficacy, and e-learning satisfaction. Data were collected through surveys administered to e-learning users. Statistical analyses, including regression and mediation/moderation tests, were performed to validate the hypotheses. The collected data were analyzed using Smart PLS and SPSS Macro version 3.5 to test the research model. Conclusion: The results revealed that e-service quality (content quality and service quality) significantly influences learning satisfaction. The mediating effects of perceived consistency and perceived personalization were partially significant. Furthermore, online learning self-efficacy was found to significantly moderate the relationship between content quality and learning satisfaction, emphasizing its critical role in enhancing user engagement and satisfaction.

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과제정보

This Research was supported by Research Funds of Mokpo National University in 2020

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