Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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A Study on the Experience of ICT Startups with an Online Export and Trade Consultation Platform in the COVID-19 Situation

코로나 19 상황에서 ICT 스타트업의 비대면 수출 및 무역 상담 플랫폼 경험 사례에 관한 연구

  • Received : 2023.08.11
  • Accepted : 2023.08.26
  • Published : 2023.08.31
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Abstract

This study aims to derive policy implications by analyzing the experiences of Korean ICT startups that participated in the government's online export and trade consultation platform, designed to support ICT startups' overseas expansion during the COVID-19 pandemic. The research methodology involved the analysis of semi-structured, in-depth interviews with six startups who participated in an online export and trade consultation platform, using Giorgi's phenomenological methodology. The analysis resulted in the identification of ten subcategories, including two subcategories for each of the five categories. These categories and subcategories offer a comprehensive understanding of the experiences of ICT startups in navigating the online export and trade counseling platforms. The findings suggest that online export and trade consultation platforms for ICT startups offer efficiency benefits by reducing time and space constraints, but they also reveal limitations in terms of practical business continuity. This study holds academic and practical significance by providing insights into how ICT startups navigate online export and trade counseling platforms during the pandemic.

본 연구는 코로나 19 상황에서 ICT 스타트업의 해외진출을 지원하기 위한 정부의 비대면 수출 및 무역 상담 플랫폼에 참여한 한국 ICT 스타트업의 경험을 분석하여 정책적 시사점을 도출하는데 목적이 있다. 연구방법은 비대면 수출 및 무역 상담 플랫폼에 참여한 6개 스타트업의 담당자를 대상으로 실제 참여 경험에 대해 반구조화된 심층 인터뷰 결과를 Giorgi의 현상학적 방법론을 기반으로 플랫폼 경험의 시간적 순서에 따라 분석을 진행하였다. 분석 결과 5개 단계별 상위 범주와 단계별 2개의 총 10개 하위 범주를 도출하였다. ICT 스타트업의 비대면 수출 및 무역 상담 플랫폼은 시간, 공간적 제한이 적어 효율적이나, 실질적인 비즈니스 지속성에는 한계가 있는 것으로 분석되었다. 본 연구는 ICT 스타트업의 비대면 수출 및 무역 상담 플랫폼을 통한 ICT 스타트업의 실제 참여 경험에 대해 심층적인 분석을 통해 엔데믹 상황에서 시사점을 도출하였다는 학술적, 실무적 의의가 있다.

Keywords

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