Journal of Public Diplomacy

한국공공외교학회 (The Korean Association for Public Diplomacy)
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From Propaganda to Reputational Security: An Intellectual Journey around the role of media in international relations

  • Nicholas J. Cull (University of Southern California)
  • 투고 : 2023.06.12
  • 심사 : 2023.07.31
  • 발행 : 2023.07.31
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초록

In this invited essay Nicholas J. Cull considers his career journey exploring the intersection of media and foreign policy, beginning with his first contact with ideas of propaganda and political communication. It continues with exposure to the historical study of propaganda and international relations at the University of Leeds, charting influences and key ideas. His thesis/first book research on Britain's attempt to draw the United States into World War Two before Pearl Harbor emphasized effective approaches to political communication other than the hard sell. Britain's wartime approach prefigured approaches of the United States Information Agency during the Cold War which became Cull's second major research project. Cull discusses the evolution of his work during the expansion of the public diplomacy field in the years following 9/11. Milestones include his articulation of a five-element description of public diplomacy with an emphasis on listening, and a more recent repositioning of Soft Power as Reputational Security, which goes beyond the usual emphasis on accentuating the positives of a nation's culture and values, to call for the active elimination of unattractive realities.

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참고문헌

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