Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Denim Brand Development Based on Dongdaemun Fashion Cluster

동대문 패션클러스터를 기반으로 한 데님 브랜드 개발

  • Hyunji Lee (Geeks' Maker's Hub(GMH)) ;
  • Haram Shin (Dept. of Clothing, Sungshin Women's University Graduate School) ;
  • Misun Yum (Dept. of Fashion Industry, Sungshin Women's University)
  • Received : 2023.07.17
  • Accepted : 2023.09.11
  • Published : 2023.10.31
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Abstract

This study participated in educational programs for young designers and received trainings in sewing technology through government and local government-supported projects led by a from a skilled craftsman. These initiatives aim to revitalize the Dongdaemun fashion cluster, which is currently experiencing stagnation. Our goal is to develop denim brands that reflect the unique regional characteristics stemming from the skilled sewing techniques and denim processes of the Changsin·Sungin regions, the production hubs supporting Dongdaemun, to discover solutions for revitalizing the local industry. For the research method, we collected data by actively participating in support projects related to the Dongdaemun fashion cluster. Additionally, we gathered data by conducting a theoretical review of the sewing industry in the Changsin·Sungin regions and the Dongdaemun fashion cluster. The research results include developing a denim brand collection-eight denim products-based on Changsin-dong's unique denim sewing technology and various denim washing processes acquired through the support project and regional characteristics. Overall, this study is meaningful in presenting a sustainable plan to revitalize the domestic sewing and manufacturing industry, focusing on the Dongdaemun fashion cluster. We achieved this by developing a denim brand that leverages the sewing and washing process technology and the unique regional characteristics of Changsin-dong.

Keywords

Acknowledgement

이 논문은 2021년도 성신여자대학교 학술연구조성비 지원에 의하여 연구되었음. 제 1 저자는 2021년 의류제조업 협업화사업 지원을 받았음.

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