International Journal of Computer Science & Network Security

국제컴퓨터통신보호논문지학회 (International Journal of Computer Science & Network Security)
권호 표지
DOI QR코드

DOI QR Code

FinTech in Saudi Arabia: A User Experience Aanalysis of FinTech Platforms

  • Abdulhadi M. Eidaroos (Umm AlQura University, College of Computers and Information Systems)
  • 투고 : 2023.09.05
  • 발행 : 2023.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The global FinTech industry has experienced significant growth, with key projects developing the financial sector. In Saudi Arabia, startups have used technology to offer FinTech services. In this area, it is important to investigate the usability of platforms that offer FinTech services. This research aims to examine the usability of samples of Saudi FinTech websites and identify design issues impacting user experience. Usability testing was conducted on the websites of two FinTech firms identified design issues, including navigation problems on the homepage and a lack of transparency in displaying investment details, negatively impacting end users. Employing usability methods can assist in enhancing the development of FinTech platforms and addressing these issues. This study contributes to a deeper understanding of FinTech usability problems and the user experience, enabling advancements in the industry.

키워드

참고문헌

  1. Leong, K., & Sung, A. "FinTech (Financial Technology): What is it and how to use technologies to create business value in FinTech way?", International Journal of Innovation Management and Technology, 9(2), pp. 74-78, 2018.
  2. Suryono, R. R., Budi, I., & Purwandari, B. "Challenges and trends of financial technology (FinTech): a systematic literature review", Information , 11(12), 590,
  3. Abad-Segura, E., Gonzalez-Zamar, M. D., Lopez-Meneses, E., & Vazquez-Cano, E. "Financial technology: Review of trends, approaches and management", Mathematics, 8(6), 2020.
  4. Barbu, C. M., Florea, D. L., Dabija, D. C., & Barbu, M. C. R. "Customer experience in FinTech", Journal of Theoretical and Applied Electronic Commerce Research, 16(5), pp. 1415-1433, 2021.
  5. Arner, D. W., Barberis, J., & Buckley, R. P. "The evolution of FinTech: A new post-crisis paradigm". Georgetown Journal of International Law, 47, 2015.
  6. Stewart, H., & Jurjens, J. "Data security and consumer trust in FinTech innovation in Germany". Information & Computer Security, 26(1), pp.109-128, 2018
  7. Mention, A. L. "The future of FinTech", Research-Technology Management", 62(4), pp. 59-63., 2019 https://doi.org/10.1080/08956308.2019.1613123
  8. Lestari, D. M., Hardianto, D., & Hidayanto, A. N. (2014). Analysis of user experience quality on responsive web design from its informative perspective. International Journal of Software Engineering and its Applications, 8(5), 53-62.
  9. Alonso-Virgos, L., Espada, J. P., & Crespo, R. G. (2019). Analyzing compliance and application of usability guidelines and recommendations by web developers. Computer Standards & Interfaces, 64, 117-132.
  10. Rohloff, T., Oldag, S., Renz, J., & Meinel, C., "Utilizing web analytics in the context of learning analytics for large-scale online learning". In 2019 IEEE global engineering education conference (EDUCON), IEEE., pp. 296-305, 2019
  11. Parsazadeh, N., Ali, R., Rezaei, M., & Tehrani, S. Z., "The construction and validation of a usability evaluation survey for mobile learning environments", Studies in Educational Evaluation, 58, pp. 97-111, 2018.
  12. Hermawati, S., & Lawson, G., "Establishing usability heuristics for heuristics evaluation in a specific domain: Is there a consensus?" Applied Ergonomics, 56, pp. 34-51, 2016.
  13. Sivaji, A., Abdullah, A., & Downe, A. G., "Usability testing methodology: Effectiveness of heuristic evaluation in E-government website development". In 2011 fifth Asia modelling symposium. IEEE, pp. 68-72, 2011.
  14. Barnum, C. M. "Usability testing essentials: Ready, set... test! Morgan Kaufmann, pp.15, 18, 19, 184, 2020.
  15. Cazanas, A., de San Miguel, A., & Parra, E. "Estimating sample size for usability testing". Enfoque UTE, 8, pp.172-185, 2017.
  16. Lewis, J. R. "Usability: Lessons learned… and yet to be learned", International Journal of Human-Computer Interaction, 30(9), pp. 663-684, 2014. https://doi.org/10.1080/10447318.2014.930311
  17. Communications, Space & Technology Commission (CSTC). "Saudi Internet 2022". https://www.cst.gov.sa/en/mediacenter/pressreleases/Pages/2023030802.aspx Accessed on 04/07/2022, 2022
  18. Absher Platform. "26 million digital IDs in the Absher platform", https://www.absher.sa/wps/portal/individuals/Home/homepublic/contents/!ut/p/z0/fY1BC4JAFIT_SheP8p6PUDtGQZFFRUG2lWpS27Jmu5m_fy2uncZ5huGGRCQgzA86As73RpuPJ9FLGNaz6JlStn2OJ_gPksS3NAuQkQ4cA8rEP9LfkVfu05MQZStcerlIP8a42yA2lR60NWDGzviPkCjnvanHstaDypALmytevkJJY1DTENCIpb-_X5bnN7VisTQ/ Accessed on 10/08/2022, 2022.
  19. AlGhamdi, R., Nguyen, J., Nguyen, A., & Drew, S. "Factors influencing e-commerce adoption by retailers in Saudi Arabia: A quantitative analysis". International Journal of Electronic Commerce Studies, 3(1), pp. 83-100, 2012.
  20. Abubotain, F., & Chamakiotis, P. "FinTech in the Saudi context: Implications for the industry and skills development". In Research anthology on concepts, applications, and challenges of FinTech, IGI Global, pp. 107-122, 2021.
  21. Saudi Central Bank, Permitted Fintechs. https://www.sama.gov.sa/enUS/Regulatory%20Sandbox/Pages/Permitted-Fintechs.aspx accessed on 1/7/2022, 2022
  22. Wang, J., Antonenko, P., Celepkolu, M., Jimenez, Y., Fieldman, E., & Fieldman, A., "Exploring relationships between eye tracking and traditional usability testing data. International" Journal of Human-Computer Interaction, 35(6), 483-494, 2019.
  23. Nielsen, J., "Why you only need to test with 5 users" Alertbox. http://www.useit.com/alertbox/20000319.html accessed on 1/4/2022 , 2000
  24. Shariyah Review Bureau.. https://sahlahcf.com.sa/img/certificate.pdf accessed on 12/08/2022, 2022.
  25. Akgul, Y., "Accessibility, usability, quality performance, and readability evaluation of university websites of Turkey: A comparative study of state and private universities". Universal Access in the Information Society, 20(1), pp.157-170. 2021. https://doi.org/10.1007/s10209-020-00715-w
  26. Roh, T., Yang, Y. S., Xiao, S., & Park, B. I., "What makes consumers trust and adopt fintech? An empirical investigation in China". Electronic Commerce Research, pp. 1-33, 2022.
  27. Issa, T., & Isaias, P. "Usability and Human-Computer Interaction (HCI). In Sustainable design: HCI, usability and environmental concerns, Springer London, pp. 23-40, 2022
  28. Atikah, I., "Consumer protection and fintech companies in Indonesia: Innovations and challenges of the financial services authority". Jurnal Hukum dan Peradilan, 9(1), pp. 132-153,
  29. Blakstad, S., & Allen, R. "FinTech Revolution: Universal Inclusion in the New Financial Ecosystem; . Springer, pp. 121-132, 2018
  30. Junger, M., & Mietzner, M., "Banking goes digital: The adoption of FinTech services by German households". Finance Research Letters, 34, 101260, 2020.