International Journal of Advanced Culture Technology

  • 제11권3호
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  • Pages.315-320
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  • 2023
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  • 2288-7202(pISSN)
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  • 2288-7318(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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Global Fashion Brand Non-Fungible Token (NFT) Application Case Study

  • Hye-Sook Park (Dept. of Fashion Design and Branding, Pyeongtaek University) ;
  • Phil-Joo Moon (Dept. of Information and Communications, Pyeongtaek University)
  • 투고 : 2023.07.17
  • 심사 : 2023.08.30
  • 발행 : 2023.09.30
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초록

Covid-19 is rapidly changing the global society. In particular, as the online connected world has become more important in recent years, new communication methods such as VR, AR, and metaverse have emerged as global trends. As social interest in technologies such as metaverse, blockchain, and NFT continues to grow, this study aims to understand the concept of NFT, which is being illuminated as a global trend keyword, and to examine the current status of the global fashion industry. As a result of examining NFT application cases of fashion brands that have grown rapidly since Covid-19, the use of NFT in the global fashion industry can be largely classified into three categories - Collection and Investment Type, Game Type NFT, Marketing and Event Type NFT. Based on this, We expect that this study will be used as basic data to actively utilize NFT, which is still in its infancy, to prepare a plan to revitalize the domestic fashion industry.

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참고문헌

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