디지털융복합연구 (Journal of Digital Convergence)

  • 제21권2호
  • /
  • Pages.27-32
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  • 2023
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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빅데이터를 활용한 시장분석 및 사업화방법론 분석시스템

Marketability analysis and commercialization methodology analysis system using big dataof Digital Policy & Management

  • 김용호 (광주대학교 AI소프트웨어학과 ) ;
  • 박형범 (호남대학교 대학원 창업학과 )
  • 투고 : 2023.08.25
  • 심사 : 2023.09.20
  • 발행 : 2023.09.28
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초록

본 연구는 빅데이터를 활용한 시장성 분석 및 사업화방법론 분석 시스템에 관한 것으로서, 분석대상 제품에 대해 바이럴 마케팅이 가능한 컨텐츠 채널을 토대로 해당 제품의 시장성을 분석할 수 있는 빅데이터를 활용한 시장성 분석 및 사업화방법론 분석 시스템에 관한 것이다. 본 연구에 따른 빅데이터를 활용한 시장성 분석 및 사업화방법론 분석 시스템은 컨텐츠 채널에서 제공되는 마케팅 컨텐츠를 분석하여 분석대상 제품에 대한 시장성을 분석하므로 분석대상 제품에 대한 보다 정확한 바이럴 마케팅 효과를 판별할 수 있다는 장점이 있다고 하겠다.

This study is about a marketability analysis and commercialization methodology analysis system using big data, and a marketability analysis and commercialization methodology analysis system that can analyze the marketability of the product based on a content channel capable of viral marketing. The marketability analysis and commercialization methodology analysis system using big data according to this study analyzes the marketability of the products to be analyzed by analyzing the marketing content provided on the content channel, so it has the advantage of determining more accurate viral marketing effects on the products to be analyzed.

키워드

참고문헌

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