한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제25권3호
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  • Pages.304-314
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  • 2023
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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결정적 사건기법(CIT)을 이용한 소비자의 스마트 의류 경험에 대한 연구

Understanding the Consumer Experience about Smart Clothing Using the Critical Incident Technique

  • Jaekyong Lee (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Ha Kyung Lee (Dept. of Clothing and Textiles, Chungnam National University)
  • 투고 : 2023.04.26
  • 심사 : 2023.06.12
  • 발행 : 2023.06.28
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초록

The rapid development of digital technology is diversifying the fashion industry by influencing both the manufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are being developed as part of the government's technology development policy, the number of smart clothing products available to consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothing as expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were collected through an online survey. The study focuses on identifying potential factors that may influence the development direction or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positive and negative categories, it was found that positive responses to smart clothing were heavily influenced by expectations from technology and convenience. Participants' experience with smart technology has had a positive impact on their evaluation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new benefits resulting from technological development, and indicated that they would consider purchasing such clothing in the future when design and technology improve. Ultimately, this study provides a valuable reference for the development of smart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

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참고문헌

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