과제정보
This research was supported by the Ministry of Education and the National Research Foundation of the Republic of Korea in 2022. (NRF-2021S1A3A2A02089039).
참고문헌
- Ang, T., Wei, S. & Anaza, N. A. (2018). "Livestreaming vs Pre-Recorded: How Social Viewing Strategies Impact Consumers' Viewing Experiences and Behavioral Intentions." European Journal of Marketing, 52(9/10), 2075-2104. https://doi.org/10.1108/EJM-09-2017-0576
- Brundl, S. & Hess, T. (2016). Why Do Users Broadcast? Examining Individual Motives and Social Capital on Social Live Streaming Platforms. Paper presented at the PACIS 2016 Proceedings, June 27-July 1.
- Cai, J. & Wohn, D. Y. (2019). Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers' Motivations. Proceedings of the 52nd Hawaii International Conference on System Sciences, January 8-11.
- Chen, E. (2017). "How Does Facebook Live That Melds with Shopping Work in Taiwan?" https://medium.com/@edisonchen/how-does-facebook-livethat-melds-with-shopping-work-in-taiwan9930c6af93e0, (Retrived on January 25)
- Cho, S. & Kim, M. (2020). "A Study on the Event Contents of Live Commerce in China as Brand Distribution Channel." A Journal of Brand Design Association of Korea (BDAK), 18(4), 145-158.
- Dix, S. R. & Bellman, S., Haddad, H. & Varan, D. (2010). "Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance: Is It Possible to Give Viewers a Reason to Stay Tuned During Commercial Breaks?" Journal of Advertising Research, 50(2), 154-161.
- Hazari, S., Bergiel, B. J. & Sethna, B. N. (2017). "Hedonic and Utilitarian Use of User-Generated Content on Online Shopping Websites." Journal of Marketing Communications, 23(6), 572-591 https://doi.org/10.1080/13527266.2016.1143383
- Katz, H. (2016). The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. Oxfordshire: Routledge.
- Kim, J., Bae, K. & Hwang, J. (2021). Naver D-Commerce Report. Seoul: Naver.
- Kim, S., Hwang, J. & Yang, S. (2021). "Factors Influencing Live Commerce Consumers' Watching and Purchase Intentions: Focusing on the Taobao Platform in China." The Journal of Internet Electronic Commerce Research, 21(2), 53-78.
- Kyobo Research Center (2020). Live Commerce. Seoul: Kyobo Research Center.
- Lee, E. (2021). "The Effects of Show Hosts' Nonverbal Communication on Empathy and Purchase Intention: Focused on Home Meal Replacement Products on Live Commerce Broadcasts." International Journal of Tourism and Hospitality Research(IJTHR), 35(80), 177-188. https://doi.org/10.21298/IJTHR.2021.8.35.8.177
- Lee, H. & Kwak, H. (2013). "Investigation of Factors Affecting the Effects of Online Consumer Reviews." Informatization Policy, 20(3), 3-17.
- Lee, H. & Sung. Y. (2021). "A Study on the Development of a Scale for the Motivation of Using Live Commerce according to the Change of Non-Face-to-Face Consumption Culture." Journal of Cultural Product & Design, 64(0), 215-226.
- Lee, M. & Lee, H. (2021). "Analysis of User Awareness of Live Commerce and Factors Determining Customer Satisfaction." Journal of Media Economics & Culture, 19(3), 7-42.
- Lee, S. (2021). "An Analysis of Determinants Affecting Satisfaction of Usage of Live Commerce from the Perspective of User, Information Source and Platform." The Korea Contents Assosiation, 21(3), 576-589.
- Li, Y., Kim, H. & Lee, H. (2022). "Why Do Users Participate in Hashtag Challenges in a Short-form Video Platform?: The Role of Para-Social Interaction." Informatization Policy, 29(3), 082-104.
- Liu, L., Choi, J. & Lee, S. (2022). "The Effect of Influencer Characteristics on Fanship and Brand Preference in Live Commerce." The e-Business Studies(Tebs), 23(5), 243-257. https://doi.org/10.20462/tebs.2022.10.23.5.243
- Liu, M. & Im, S. (2021). "The Effect of Information and Wanghong Characteristics on Consumers' Purchase Intention in Live Commerce: The Mediating Role of Shopping Value." Asia Pacific Journal of Business(APJB), 12(3), 137-154.
- Liu, M., Park, J. & Lee, H. (2021). "Technology Acceptance Model in Live Commerce Context: The Effect of Para-social Interactivity and Source Characteristics on Consumers' Shopping Intention on Live Commerce Platform." The Korea Contents Assosiation, 21(6), 138-154
- Liu, X. (2022). "Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping." Marketing Science.
- Min, J. (2022). "Relationship between Humans and Social Media Explored in Literature: From the Perspectives of Users, Industries, and Society." Informatization Policy, 29(3), 3-25. https://doi.org/10.22693/NIAIP.2022.29.1.003
- Noh, K. & Lee, H. (2022). "The Effect of Usage Motivation for Use Through Live Commerce for Food Purchase on Purchase Intention: Focusing on the Mediating Effects of Flow and the Moderating Role of Food Purchase Experience." Journal of Hospitality and Tourism Studies, 24(5), 19-35.
- Opensurvey (2021). Mobile Shopping Trend Report. Seoul: Opensurvey.
- Park, H. & Lin, L. (2020). "The Effects of Match-Ups on the Consumer Attitudes Toward Internet Celebrities and Their Live Streaming Contents in the Context of Product Endorsement." Journal of retailing and consumer services, 52, 101934.
- Park, J. & Yang, S. (2022). "The Impact of Characteristics of Live Commerce on Consumers' Watching and Purchase Intentions: Utilizing Qualitative Meta-Analysis." The Journal of Internet Electronic Commerce Research, 22(4), 43-63. https://doi.org/10.37272/JIECR.2022.08.22.4.43
- Statista (2022). "Market Size of Live Commerce in South Korea in 2020, With a Forecast From 2021 to 2023." https://www.statista.com/statistics/1238226/south-korea-live-commerce-marketsize/, (Retrived on January 30).
- Sun, Y., Shao, X., Li, X., Guo, Y. & Nie, K. (2019). "How Live Streaming Influences Purchase Intentions in Social Commerce: An IT Affordance Perspective." Electronic Commerce Research and Applications, 37.
- Tan, X., Wang, Y. & Tan, Y. (2019). "Impact of Live Chat on Purchase in Electronic Markets: The Moderating Role of Information Cues." Information Systems Research, 30(4), 1248-1271. https://doi.org/10.1287/isre.2019.0861
- Wang, P., Tau, M. & Yoon, J. (2021). "The Effect of Wanghong's Characteristics in Chinese Live Commerce on the Purchase Intention of Viewers: Focusing on the S-O-R Model and Flow Theory." Korean Journal of Hospitality and Tourism(KJHA), 30(7), 145-165. https://doi.org/10.24992/KJHT.2021.10.30.07.145
- Wongkitrungrueng, A. & Assarut, N. (2020). "The Role of Live Streaming in Building Consumer Trust and Engagement With Social Commerce Sellers." Journal of Business Research, 117, 543-556. https://doi.org/10.1016/j.jbusres.2018.08.032
- Wongkitrungrueng, A., Dehouche, N. & Assarut, N. (2020). "Live Streaming Commerce From the Sellers' Perspective: Implications for Online Relationship Marketing." Journal of Marketing Management, 36(5/6), 488-518.
- Xue, J., Liang, X., Xie, T. & Wang, H. (2020). "See Now, Act Now: How to Interact With Customers to Enhance Social Commerce Engagement?" Information & Management, 57(6), 103324
- Zhang, H., Lu, Y., Gupta, S. & Zhao, L. (2014). "What Motivates Customers to Participate in Social Commerce? The Impact of Technological Environments and Virtual Customer Experiences." Information & Management, 51(8), 1017-1030. https://doi.org/10.1016/j.im.2014.07.005
- Zhang, H., Lu, Y., Wang, B. & Wu, S. (2015). "The Impacts of Technological Environments and Co-creation Experiences on Customer Participation." Information & Management, 52(4), 468-482. https://doi.org/10.1016/j.im.2015.01.008
- Zhang, K. Z. & Benyoucef, M. (2016). "Consumer Behavior in Social Commerce: A Literature Review." Decision Support Systems, 86, 95-108. https://doi.org/10.1016/j.dss.2016.04.001
- Zhang, N., Liu, R., Zhang, X.-Y. & Pang, Z.-L. (2021). "The Impact of Consumer Perceived Value on Repeat Purchase Intention Based on Online Reviews: By the Method of Text Mining." Data Science and Management, 3, 22-32.
- Zhou, M., Huang, J., Wu, K., Huang, X., Kong, N. & Campy, K. S. (2021). "Characterizing Chinese Consumers' Intention to Use Live E-commerce Shopping." Technology in Society, 67, 101767.