참고문헌
- An, S.Y. and Yoon, S.Y. (2019), Content Analysis on Sponsorship Disclosures of Native Ads: Focusing on Position, Prominence and Clarity of Sponsorship Disclosures, The Korean Journal of Advertising and Public Relations, 21(1), 5-31. https://doi.org/10.16914/kjapr.2019.21.1.5
- Bae, J.H. and Koo, D.M. (2020), The Effect of Recognition of Native Advertising on Psychological Resistance and Advertising Effect: Focused on the Mechanism of Negative Value of SNS Advertising, Journal of Business Research, 35(3), 61-75.
- Campbell, C. and Marks, L.J. (2015), Good native advertising isn't a secret, Business Horizons, 58(6), 599-606. https://doi.org/10.1016/j.bushor.2015.06.003
- Cho, Y.S. and Jeong, S.H. (2013), The Effects of Actor Type and Source of Corporate Social Responsibility(CSR) Messages in Social Media An Application of the Persuasion Knowledge Model, Korean Journal of Advertising and Public Relations, 15(4), 38-72.
- Choy, S.P., Kim, J.H., and Kim, Y.K. (2014), The Effect of Consumer Characteristic on the Evaluation of CSR(Corporate Social Responsibility) Activity: Focusing on Ethical Orientation, Anti-Corporate Sentiments, Ethical Consumerism, Korean Journal of Journalism & Communication Studies, 58(3), 462-492.
- Chung, H.W. and Shim, S.W. (2017), A Study on the Video-Type Native Advertising Effect According to the Advertising Appeal, Involvement and Persuasion Knowledge, Journal of Practical Research in Advertising and Public Relations, 10(4), 222-254. https://doi.org/10.21331/jprapr.2017.10.4.008
- Embrain (2017), Trends Monitor
- Flynn, N. (2017), Should brands take a stand on political and social issues, The Drum, May 2, http://www.thedrum.com/us
- Friestad, M. and Wright, P. (1994), The persuasion knowledge model: How people cope with persuasion attempts, Journal of Consumer Research, 21(1), 1-31. https://doi.org/10.1086/209380
- Harrison, R., Newholm, T., and Shaw, D. (2005), The ethical consumer. Sage publications.
- Hayes, A. (2013), Introduction to mediation, moderation, and conditional process analysis, New York, NY: Guilford.
- Huh, E.J. and Kim, W.S. (2014), The Classification of Consumers Based on Ethical Consumption Behavior and Analysis of Ethical Consumption Motives, Consumer Policy and Education Review, 10(4), 95-114. https://doi.org/10.15790/cope.2014.10.4.095
- Kang, M.S. and Kim, Y.S. (2014), The Effect of People's Attitude on Social Enterprises: The Adjustment Effect of Ethical Consumption Intentions, Journal of Business Education, 28(6), 479-498.
- Kang, Y.J., Im, S.H., and Kim, S.H. (2019), The Effectiveness of the Perceived Level of CSV and Ethical Consumerism on Brand Attitude and Purchase Intention: Focused on the Mediating Effect of Corporate-consumer Value Congruency and the Moderating Effect of CSV-Related Messages, Korean Journal of Advertising, 30(5), 49-82. https://doi.org/10.14377/KJA.2019.7.15.49
- Kim, H.J. and Jo, S.S. (2020), A Study on the Persuasive Effect of Instagram Native Ads pursuant to Product Involvement and Message Types, Journal of Speech, Media & Communication Research, 19(1), 79-109.
- Kim, J.H. (2006), Theoretical Review of Persuasion Knowledge Model, Journal of Public Relations, 10(2), 61-88.
- Kim, M.K. and Lee, H.G. (2016), The Effects of Source and Content Types on the Effectiveness of Native Ads, Korean Journal of Advertising, 27(6), 29-49. https://doi.org/10.14377/KJA.2016.8.31.29
- Kim, M.K., Kim, J.I., and Lee, E.S. (2021), The Effects of Social Media Usage Motives, Persuasion Knowledge, and Product Type on the Effectiveness of Native Advertising, Advertising Research, 129, 279-300 https://doi.org/10.16914/ar.2021.129.279
- Kim, Y.J. and Jun, J.W. (2018), A Study on the Effectiveness of Social Native Ads Pursuant to Informant and Message Types: Focusing on Consumers' Predisposition to Regulatory Focus, Korean Journal of Advertising, 29(3), 7-31 https://doi.org/10.14377/KJA.2018.4.15.7
- Ko, H.J. (2022), A Study on Advertising Effectiveness by Types of Native Advertising and Product: Focusing on China's Social Media, WeChat, Advertising Research, 132, 69-96. https://doi.org/10.16914/ar.2022.132.69
- Ku, Y.H. and Noh, G.Y. (2018), Effects of Community Based health Campaign on Citizenship Behavior: Focusing on Campaign Identification and Campaign Participation, Journal of Public Relations, 22(3), 132-157. https://doi.org/10.15814/jpr.2018.22.3.132
- Lee, H.B., Shim, K.W., and Lee, C.S. (2014), The Effect of Corporate Social Responsibility on Purchasing Intention: The Mediating Role of Perceived Consumption Values and the Moderating Role of Ethical Consumption Tendency, Journal of Product Research, 32, 73-88. https://doi.org/10.36345/kacst.2014.32.2.005
- Lee, S.B., Song, M.H., Moon, W.K., and Shin, M.H. (2016), The Effects of Native Advertising on Readers' Recognition, Attitude, and Sharing Intention, Advertising Research, 111, 68-100. https://doi.org/10.16914/ar.2016.111.68
- Lee, S.J. (2014), Examination of Factors Influencing the Attitude toward SNS-based Advertising and the Roles of Involvement: Focusing on Facebook News Feed Advertising, The Journal of the Korea Contents Association, 14(9), 188-202. https://doi.org/10.5392/JKCA.2014.14.09.188
- Loureiroa, M.L. and Lotadeb, J. (2005), Do fair trade and eco-labels in coffee wake up the comsumer conscience?, Ecological Economics, 53, 129-138 https://doi.org/10.1016/j.ecolecon.2004.11.002
- Park, M.G. (2022), The Effect of Ethical Consumption Awareness on Eco-Friendly Food Consumer Satisfaction and Purchase Intention: Focusing on the Regulation Effects of Prior Knowledge, Journal of Foodservice Management, 25(4), 183-206 https://doi.org/10.47584/jfm.2022.25.4.183
- Park, M.H. and Kang, L,J. (2009), Study on the Concept and Practice of Ethical Consumption, Korean Journal of Human Ecology, 18(5), 1047-1062. https://doi.org/10.5934/KJHE.2009.18.5.1047
- Park, S.J. (2019), The Effects of Ethical Issue-Self Identification on Ethical Consumption :The Moderating Role of Self-Monitoring, Journal of Marketing Management Research, 24(1), 29-49. https://doi.org/10.37202/KMMR.2019.24.1.29
- Park, Y.S., Kim, Y.S, Duan, B.Y. and Yu, J.H. (2018), A Study on the Effects of Consumer's Ethical Consumption and Social Trust Levels on the Performance of Cause-Related Marketing, Journal of the Korea Contents Association, 8(8), 544-560.
- Petty, R.E. and Cacioppo, J.T. (1979), Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses, Journal of Personality and Social Psychology, 37(10), 1915-1926. https://doi.org/10.1037/0022-3514.37.10.1915
- Sethi, S.P. (1978), Advocacy advertising : The American experience, California Management Review, 21(1), 55-67 https://doi.org/10.2307/41165295
- Shaw, D., Grehan, E., Shiu, E., Hassan, L., and Thomson, J. (2005), An exploration of values in ethical consumer decision making, Journal of Consumer Behaviour: An International Research Review, 4(3), 185-200. https://doi.org/10.1002/cb.3
- Son, J.Y. and Kang, I.W. (2017), The Effect of Native Advertising Credibility on Social Media Advertising Effectiveness, The e-business studies, 18(3), 21-37. https://doi.org/10.20462/TeBS.2017.06.18.3.21
- Son, S.H. (2016), Comparative Study for Persuasion on Corporate Social Responsibility(CSR) By Applying Persuasion Model, Korean Journal of Advertising and Public Relations, 18(1), 33-75. https://doi.org/10.16914/kjapr.2016.18.1.33
- Song, I.S. (2005), A Study on the Ethical Dimension and Contents of Consumption, Journal of Consumer Studies, 16(2), 37-55.
- Song, I.S. and Chun, K.H. (2009), The Development of Education Program on Ethics of Consumption for Undergraduates, Journal of Consumption Culture, 2(3), 21-45 https://doi.org/10.17053/jcc.2009.12.3.002
- Starr, M.A. (2009), The social economics of ethical consumption: Theoretical considerations and empirical evidence, Journal of Socio-Economics, 38(6), 916-925. https://doi.org/10.1016/j.socec.2009.07.006
- Sun, Z.Q. and Yoon, S.J. (2022), What makes people pay premium price for eco-friendly products? The effects of ethical consumption consciousness, CSR, and product quality, Sustainability, 14(23), 15513
- Szykman, L.R., Bloom, P.N., and Blazing, J. (2004), Does corporate sponsorship of a socially-oriented message make a difference? An investigation of the effects of sponsorship identity on responses to an anti-drinking and driving message, Journal of Consumer Psychology, 14(1-2), 13-20. https://doi.org/10.1207/s15327663jcp1401&2_3
- The Huffington Post, revised on August 3, 2020
- Uusitalo, O. and Oksanen, R. (2004), Ethical consumerism: A view from Finland, International Journal of Consumer Studies, 28(3), 214-221. https://doi.org/10.1111/j.1470-6431.2003.00339.x
- Wojdynski, B.W. and Evans, N.J. (2016), Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising, Journal of Advertising, 45(2), 57-168. https://doi.org/10.1080/00913367.2015.1115380
- Worsley, H. (2011), The Benetton advertising campaigns: Shock tactics to sell clothes(IDEA No 90): In 100 Ideas that changed fashion. London, UK: Laurence King Publishing
- Wu, M., Huang, Y., Li, R., Bortree, D.S., Yang, F., Xiao, A., and Wang, R. (2016), A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations, American Behavioral Scientist, 60(12), 1492-1509 https://doi.org/10.1177/0002764216660139
- Yi, J.S. (2018), A New Perspective on Corporate Social Responsibility Using Social Media : The Effects of Authenticity and Fit on Trust and Relationship Satisfaction, The Journal of Internet Electronic Commerce Research, 18(1), 51-77. https://doi.org/10.37272/JIECR.2018.02.18.1.51
- Yoon, K., Kim, S.A., and Cho, J.S. (2017), Mobile Advertising Format's Effect on CTR : The Interaction Effect between Product Characteristics and Product Involvement, Korean Journal of Advertising, 28(1), 7-26. https://doi.org/10.14377/KJA.2017.1.15.1
- Yoon, S.J. (2016), Effects of Customer Perception, Ethical Consumption Propensity, and Trust on Value Co-creation Behavior for Social Enterprise, Journal of Product Research, 34(4), 95-105 https://doi.org/10.36345/KACST.2016.34.4.010