International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Study on Promotion of ESG Tourism in Bhutan through Big Data Analysis - Focusing on comparison with ESG Tourism status in Korea-

  • Min Kyeong Kim (Department of Managemenet, Hallym University of Graduate Studies)
  • Received : 2023.02.15
  • Accepted : 2023.02.23
  • Published : 2023.05.31
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Abstract

The purpose of this study is to revitalize ESG tourism in Bhutan by comparing and analyzing the ESG tourism status in Bhutan and the ESG tourism status in Korea. Big data analysis using text mining was performed by selecting "Bhutan ESG Tourism" and "Korea ESG Tourism" as keywords. The top 30 keywords were extracted through word purification, and based on this, data visualization was conducted through network analysis and Concor analysis between each keyword. As a result of the analysis, it was confirmed that Bhutan, unlike Korea, did not utilize it even though it had elements to incorporate ESG and the tourism industry into the country itself. As a result, since it is necessary to combine ESG elements owned by Bhutan and combine them with the tourism industry, we would like to suggest the direction of combining ESG and the tourism industry through this study.

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References

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