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고령층 연령에 따른 뱅킹앱 사용성 인식에 대한 차이 분석 -PACMAD 모델을 중심으로-

An analysis on the difference in banking app usability by elderly age - Focusing on the PACMAD model -

  • 투고 : 2023.03.23
  • 심사 : 2023.04.15
  • 발행 : 2023.04.30

초록

본 연구는 고령층에서도 많이 사용하는 뱅킹앱의 사용성을 평가하고자 한다. 이를 위해 모바일에서 사용될 수 있는 사용성(People At the Center of Mobile Application Development) 모델을 설명하고 60세 이상의 고령층을 대상으로 사용성 평가를 실증적으로 검증하였다. 본 연구를 위하여 은행앱을 사용해 본 경험이 있는 고령자 165명을 대상으로 SPSS 25.0를 이용해 기술통계 및 분산분석을 실시했다. 본 연구의 분석결과를 살펴보면, 효율성, 만족도, 효과성은 상대적으로 높은 점수를 보였으며, 학습가능성, 기억가능성, 오류, 인지부하는 상대적으로 낮은 점수를 보였다. 또한, 연령별 차이 검증에서 모든 변수가 연령별로 차이가 존재하는 것을 확인했다. 이러한 결과는 뱅킹앱에 대한 고령층의 사용성 평가와 연령별 차이를 확인할 수 있었다. 특히, 컨택스트 부분에 대한 보완이 필요하다는 시사점을 제시하지만, 연령이 고령층에 한정되어 일반인과의 비교가 어렵다는 점과 다양한 통제변수를 고려하지 못한 한계도 존재한다.

This study aims to evaluate the usability of a banking app that is frequently used by the elderly. To this end, the usability PACMAD(People At the Center of Mobile Application Development) model that can be used in mobile was explained and the usability evaluation was empirically verified for the elderly over 60 years of age. For this study, descriptive statistics and variance analysis were conducted using SPSS 25.0 for 165 elderly people who had experience using banking apps. Looking at the analysis results of this study, efficiency, satisfaction, and effectiveness showed relatively high scores, and learnability, memorability, error, and cognitive load showed relatively low scores. In addition, in the verification of differences by age, it was confirmed that there were differences in all variables by age. These results suggest that the elderly's usability evaluation of banking apps and differences by age could be confirmed, but there is also a limitation that comparison with the general public is difficult because the age is limited to the elderly.

키워드

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