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Metaverse Tourism: Elements and Consequences on Tourism Experience Journey

  • Dawi Karomati Baroroh (Department of Industrial Engineering and Engineering Management, National Tsing Hua University) ;
  • Halim Budi Santoso (Institute of Service Science, National Tsing Hua University) ;
  • Dewanti Anggrahini (Department of Industrial Engineering and Engineering Management, National Tsing Hua University)
  • 투고 : 2023.03.28
  • 심사 : 2023.04.29
  • 발행 : 2023.03.31

초록

Prior research on Extended Reality (XR) has been a starting point for the development of the Metaverse. It is also a concern for researchers in the tourism field since it can enhance the tourist experience. Metaverse Tourism provides a virtual experience of the tourism destination for the users. It is potentially developed and predicted to be the future of tourism, enhancing the tourist experience through communication between humans and avatars and providing a new option for tourists to enjoy leisure activities. Recently, discussion on Metaverse tourism is still emerging, with some open talks from researchers in the intersections between information technology and tourism. This study extends prior studies by proposing six Metaverse tourism elements and categorizing them into core and supporting elements. Then, we analyze the consequences of those elements on the Tourism Experience Journey to enhance each stage with different characteristics. This study can contribute to continuing recent dialogues among scholars on how Metaverse can be applied in the tourism sector by proposing six elements that should be considered in developing and creating Metaverse services.

키워드

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