Journal of Research and Publication Ethics (연구윤리)

Korea Distribution Science Association (한국유통과학회)
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The Importance of Anonymity and Confidentiality for Conducting Survey Research

  • Eungoo KANG (Becamex School of Business, Eastern International University) ;
  • Hee-Joong HWANG (Department of International Trade, Korea National Open University)
  • Received : 2023.02.28
  • Accepted : 2023.03.31
  • Published : 2023.03.31
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Abstract

Purpose: Poor anonymity and confidential strategies by a researcher not only develop unprecedented and precedented harm to participants but also impacts the overall critical appraisal of the research outcomes. Therefore, understanding and applying anonymity and confidentiality in research is key for credible research. As such, this research expansively presents the importance of anonymity and confidentiality for research surveys through critical literature reviews of past works. Research design, data and methodology: This research has selected the literature content approach to obtain proper literature dataset which was proven by high degree of validity and reliability using only books and peer-reviewed research articles. The current authors have conducted screening procedure thoroughly to collect better fitted resources. Results: Research findings consistently mentioned the confidentiality and anonymity principles are preserved and implemented as a means of protecting the privacy of all individuals, establishing trust and rapport between researchers and study participants, as a way of critically upholding research ethical standards, and preserving the integrity of research processes. Conclusions: Confidentiality and anonymity are research ethical principles that help in providing informed consent to participants assuring subjects of the privacy of their personal data. As provided by research bodies and organizations, every research process has to incorporate the principles to meet credibility.

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