DOI QR코드

DOI QR Code

The Role of Environmental Education in Increasing Potential Green Consumers

  • Hyein, WOO (Graduate School of Interdisciplinary Program in Environmental Education, Seoul National University)
  • Received : 2022.10.22
  • Accepted : 2023.03.29
  • Published : 2023.03.30

Abstract

Purpose - The prior literature indicated that green consumerism encouragements and programs have led to strict standards against environmental issues, thus reducing emissions from motors and engines and improving clean-burning energy options. The present study seeks to elaborate on the responsibility of ecological education in amplifying potential green consumers. Research design, Data, and methodology -The justification of the qualitative literature method used in this research is essential because, through the extensive explanation, justification and description of the methods used, researchers can enhance the trustworthiness of the research to a particular or designated audience. Result - Environmental education helps customers worldwide recognize the barriers to purchasing green products at every purchase level. Prior studies pointed out that after environmental education, consumers are much more willing to go greener in their consumption and safeguard the environment. Customers want to act green; however, they anticipate companies to lead the way. Conclusion - This research suggests that reusing prevailing resources creatively implies that fewer dollars are spent buying novel stock to generate green products. Although establishing a green company is expensive, it saves a lot of cash over time. Greening procedures can lead to efficiency gains by minimizing energy costs, permitting companies to acquire green tax credits.

Keywords

References

  1. Al-Ghussain, L. (2019). Global warming: Review on driving forces and mitigation. Environmental Progress & Sustainable Energy, 38(1), 13-21.  https://doi.org/10.1002/ep.13041
  2. Al-Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in Jordan: The Moderating Effect of Environmental Concern. International Journal of Supply Chain Management, 9(5), 366-371. 
  3. Ardoin, N. M., Bowers, A. W., & Gaillard, E. (2020). Environmental education outcomes for conservation: A systematic review. Biological Conservation, 241, 1-13. 
  4. Berger, J. (2019). Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence. Journal of consumer behavior, 18(3), 233-246.  https://doi.org/10.1002/cb.1760
  5. Boca, G. D., & Saracli, S. (2019). Environmental education and student's perception of sustainability. Sustainability, 11(6), 1553. 
  6. Chin, J., Jiang, B. C., Mufidah, I., Persada, S. F., & Noer, B. A. (2018). I am investigating consumers' intention to use green skincare products: a pro-environmental behavior model approach: Sustainability, 10(11), 3922. 
  7. Cole, L. B. (2019). Green building literacy: a framework for advancing green building education. International Journal of STEM Education, 6(1), 1-13.  https://doi.org/10.1186/s40594-019-0171-6
  8. Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behavior-context perspective. Journal of Retailing and Consumer Services, 59, 102398. 
  9. do Paco, A., Shiel, C., & Alves, H. (2019). A new model for testing green consumer behaviour. Journal of cleaner production, 207, 998-1006.  https://doi.org/10.1016/j.jclepro.2018.10.105
  10. Ek, K., & Soderholm, P. (2008). Norms and economic motivation in the Swedish green electricity market. Ecological Economics, 68(1-2), 169-182. 
  11. ElHaffar, G., Durif, F., & Dube, L. (2020). Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions. Journal of cleaner production, 275, 122556. 
  12. Fu, L., Sun, Z., Zha, L., Liu, F., He, L., Sun, X., & Jing, X. (2020). Environmental awareness and pro-environmental behavior within China's road freight transportation industry: Moderating role of perceived policy effectiveness. Journal of Cleaner Production, 252, 119796. 
  13. Hong, J. H. (2021). A global strategy of a company that uses culture content as its core business. The Journal of Industrial Distribution & Business, 12(6), 37-46. 
  14. Ichsan, I. Z., Sigit, D. V., Miarsyah, M., Ali, A., & Suwandi, T. (2020). Implementation Supplementary Book of Green Consumerism: Improving Students HOTS in Environmental Learning. European Journal of Educational Research, 9(1), 227-237. 
  15. Jorgenson, S. N., Stephens, J. C., & White, B. (2019). Environmental education in transition: A critical review of recent research on climate change and energy education. The Journal of Environmental Education, 50(3), 160-171.  https://doi.org/10.1080/00958964.2019.1604478
  16. Joshi, Y., & Rahman, Z. (2019). Consumers' sustainable purchase behaviour: Modeling the impact of psychological factors. Ecological economics, 159(May), 235-243.  https://doi.org/10.1016/j.ecolecon.2019.01.025
  17. Kaiser, M., Bernauer, M., Sunstein, C. R., & Reisch, L. A. (2020). The power of green defaults: The impact of regional variation of opt-out tariffs on green energy demand in Germany. Ecological Economics, 174(August), 106685. 
  18. Kautish, P., & Sharma, R. (2020). Determinants of pro-environmental behavior and environmentally conscious consumer behavior: An empirical investigation from an emerging market. Business Strategy & Development, 3(1), 112-127.  https://doi.org/10.1002/bsd2.82
  19. Kim, J. H., & Kang, E. (2022). The Role of Wearable Devices for the Success of the Healthcare Business: Verification from PRISMA Approach. Journal of Economics Marketing, and Management, 10(4), 13-24.  https://doi.org/10.20482/JEMM.2022.10.4.13
  20. Lee, J. H. (2021). Effect of sports psychology on enhancing consumer purchase intention for retailers of sports shops: Literature content analysis. Journal of Distribution Science, 19(4), 5-13.  https://doi.org/10.15722/JDS.19.4.202104.5
  21. Liao, C., & Li, H. (2019). Environmental education, knowledge, and high school students' intention toward separation of solid waste on campus. International journal of environmental research and public health, 16(9), 1659. 
  22. Lin, S. T., & Niu, H. J. (2018). Green consumption: E environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment, 27(8), 1679-1688.  https://doi.org/10.1002/bse.2233
  23. Liobikiene, G., & Poskus, M. S. (2019). The importance of environmental knowledge for private and public sphere pro-environmental behavior: modifying the value-belief-norm theory. Sustainability, 11(12), 3324. 
  24. Liu, P., Teng, M., & Han, C. (2020). How does environmental knowledge translate into pro-environmental behaviors? The mediating role of environmental attitudes and behavioral intentions. Science of the total environment, 728, 138126. 
  25. Mohiuddin, M., Al Mamun, A., Syed, F. A., Mehedi Masud, M., & Su, Z. (2018). Environmental knowledge, awareness, and business school students' intentions to purchase green vehicles in emerging countries. Sustainability, 10(5), 1534. 
  26. Muller, R., Abaid, N., Boreyko, J. B., Fowlkes, C., Goel, A. K., Grimm, C., ... & Han, J. P. (2018). Biodiversifying bioinspiration. Bioinspiration & Biomimetics, 13(5), 053001. 
  27. Naderi, I., & Van Steenburg, E. (2018). Me first, then the environment: Young Millennials as green consumers. Young Consumers, 19(3), 280-295 
  28. Nekmahmud, M., & Fekete-Farkas, M. (2020). Why not green marketing? Determinates consumers' intention to green purchase decisions in a new developing nation. Sustainability, 12(19), 7880. 
  29. Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019). Green consumption: Closing the intention-behavior gap. Sustainable Development, 27(1), 118-129.  https://doi.org/10.1002/sd.1875
  30. Nguyen, L. T., Nantharath, P., & Kang, E. (2022). The sustainable care model for an ageing population in Vietnam: Evidence from a systematic review. Sustainability, 14(5), 2518. 
  31. Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers' green purchase behavior in an emerging market. Journal of Strategic Marketing, 26(7), 583-600.  https://doi.org/10.1080/0965254x.2017.1318946
  32. Panda, T. K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J. A., Kazancoglu, I., & Nayak, S. S. (2020). Social and environmental sustainability model on consumers' altruism, green purchase intention, green brand loyalty and evangelism. Journal of Cleaner production, 243, 118575. 
  33. Ramadhan, S., Sukma, E., & Indriyani, V. (2019, August). Environmental education and disaster mitigation through language learning. In IOP conference series: Earth and environmental science (Vol. 314, No. 1, p. 012054). IOP Publishing. 
  34. Richard, J., & Kang, E. (2018). Culture, competencies and compensation: A framework for pay for performance incentives. American Journal of Management, 18(4), 33-48. 
  35. Rustam, A., Wang, Y., & Zameer, H. (2020). Environmental awareness, firm sustainability exposure and green consumption behaviors. Journal of Cleaner Production, 268, 122016. 
  36. Ukaogo, P. O., Ewuzie, U., & Onwuka, C. V. (2020). Environmental pollution: causes, effects, and the remedies. In Microorganisms for sustainable environment and health (pp. 419-429). Elsevier. 
  37. Usharani, M., & Gopinath, R. (2020). A Study on Consumer Behaviour on Green Marketing with reference to Organic Food Products in Tiruchirappalli District. International Journal of Advanced Research in Engineering and Technology, 11(9), 1235-1244. 
  38. Varela-Candamio, L., Novo-Corti, I., & Garcia-Alvarez, M. T. (2018). The importance of environmental education in the determinants of green behavior: A meta-analysis approach. Journal of cleaner production, 170, 1565-1578.  https://doi.org/10.1016/j.jclepro.2017.09.214
  39. Wang, J., Wang, S., Wang, Y., Li, J., & Zhao, D. (2018). Extending the theory of planned behavior to understand consumers' intentions to visit green hotels in the Chinese context. International Journal of Contemporary Hospitality Management, 30(8), 2810-2825. 
  40. Woo, E. J., & Kang, E. (2020). Environmental issues as an indispensable aspect of sustainable leadership. Sustainability, 12(17), 7014.
  41. Witek, L., & Kuzniar, W. (2020). Green purchase behavior: The effectiveness of sociodemographic variables for explaining green purchases in emerging market. Sustainability, 13(1), 209. 
  42. Yue, B., Sheng, G., She, S., & Xu, J. (2020). Impact of consumer environmental responsibility on green consumption behavior in China: The role of environmental concern and price sensitivity. Sustainability, 12(5), 2074.