벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제18권6호
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  • Pages.41-55
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  • 2023
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  • 1975-7557(pISSN)
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  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

스타트업의 비즈니스 모델 유형 및 구성요소에 대한 다중 사례 분석 연구: 해외 스마트팜 선도기업을 중심으로

Multiple Case Analysis Study on Business Model Types and Components of Startups: Focusing on Leading Overseas Smart Farm Companies

  • 안문형 (남서울대학교 스마트팜학과)
  • 투고 : 2023.11.08
  • 심사 : 2023.12.20
  • 발행 : 2023.12.31
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초록

스타트업의 지속적인 경쟁력 확보를 위해 비즈니스 모델을 구성하는 여러 요소를 변형시켜 경쟁우위를 달성하는 비즈니스 모델 혁신은 중요한 과제이다. 본 연구는 전 세계 스마트팜 선도기업들을 대상으로 비즈니스 모델 이론에 입각한 분석 틀을 활용하여 다중사례 분석 연구를 실시함으로써 동일 산업에서 경쟁력 있는 비즈니스 모델 유형과 구성요소의 차별화를 확인하고자 하였다. 이를 위해 애그테크(AgTech) 전문 글로벌 투자 리서치 기업인 애그펀더(Agfunder)가 발표한 최근 3개년 연도별 Top 10 투자유치 스타트업 목록으로부터 도출된 19개 기업 사례를 분석 대상으로 하여 사례연구 프로토콜에 따른 자료수집과 분석을 실시하였다. 연구 결과, 비즈니스 모델 유형은 대규모 중앙집중식 생산 모델, 중대형 로컬분산방식 생산 모델, 소규모 하이퍼로컬 모듈식 FaaS 모델, 소규모 하이퍼로컬 턴키솔루션 공급모델, 이상 4개로 분석되었고, 각 유형별로 5가지 비즈니스 모델 구성요소에 따른 비교 분석을 실시하여 전략적 시사점을 도출하였다. 본 연구는 스마트팜 분야의 해외 선도기업 비즈니스 모델을 학문적 분석 틀을 이용해 규명함으로써 국내 스타트업의 경쟁력 제고와 전략 다변화에 기여할 것으로 기대한다.

In order to secure sustainable competitiveness of startups, business model innovation is an important task to achieve competitive advantage by transforming the various elements that make up the business model. This study conducted a multi-case analysis study on leading smart farm companies around the world using an analysis framework based on business model theory. Through this, we sought to identify business model types and their constituent elements. For this, 19 companies were selected from the list of top 10 investment startups of the year for the past three years published by Agfunder, a global investment research company specializing in AgTech. Then data collection and analysis of the company cases were conducted according to the case study protocol. As a result of the study, the business model types were analyzed into four types: large-scale centralized production model, medium-to-large local distributed production model, small-scale hyperlocal modular FaaS model, and small-scale hyperlocal turnkey solution supply model. A comparative analysis was conducted on five business model components for each type, and strategic implications were derived through this. This study is expected to contribute to improving the competitiveness of domestic smart farm startups and diversifying their strategies by identifying the business models of overseas leading companies in the smart farm field using an academic analysis framework.

키워드

과제정보

이 논문은 2022년도 남서울대학교 학술연구비 지원에 의해 연구되었음.

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