The Korean Journal of Food & Health Convergence (식품보건융합연구)

Korea Food & Health Convergence Association (한국식품보건융합학회)
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A Study on Selection Attributes of Dessert Cafes: Focusing on Literature Research

  • Gyu-ri, KIM (Department of Food Science and Service, College of Bio-Convergence, Eulji University) ;
  • Seong-Soo, CHA (Department of Food Science and Service, College of Bio-Convergence, Eulji University)
  • Received : 2022.01.27
  • Accepted : 2023.02.20
  • Published : 2023.02.28
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Abstract

This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

Keywords

Acknowledgement

This research was supported by 2022 Eulji University Innovation Support Project grant funded

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