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SNS Sentiment Analysis and Needmining for ICT Digital Transformation and Data Convergence Ecosystem Establishment in LEO Satellite Communications

저궤도 위성통신 분야의 ICT 디지털 전환과 데이터 융합 생태계 조성을 위한 SNS 감성분석과 니드마이닝

  • 이병희 (과학기술연합대학원대학교 과학기술경영정책전공) ;
  • 김태현 (한국과학기술정보연구원 / NTIS서비스혁신팀)
  • Received : 2023.10.24
  • Accepted : 2023.11.30
  • Published : 2023.12.31

Abstract

In the recent war between Ukraine and Russia, low-orbit satellite communication played a major role, and Korea laid a foothold for low-orbit satellite communication services with the successful launch of Nuri in May 2023 and entered a full-scale civilian space age competition. In order to create an ecosystem for ICT digital transformation and data convergence in the field of low-orbit satellite communication, this paper conducts user sentiment analysis by importing posts from Reddit, one of the world's SNS, and extracts need-related sentences through need mining to identify user needs, performs topic modeling to classify topics, and prepares an action plan according to these topics. We hope that this study will be used as a policy resource for the development and innovation of new business models in the field of low-orbit satellite communication, bridging the digital information gap and solving social problems, contributing to sustainable digital transformation and enhancing soft power.

최근 우크라이나-러시아간 전쟁에서 저궤도 위성통신이 큰 진가를 발휘하였고, 우리나라도 2023년 5월 성공적인 누리호 발사로 저궤도 위성통신 서비스의 발판을 마련하고 본격적인 민간 우주시대 경쟁에 돌입하였다. 본 논문은 저궤도 위성통신 분야의 ICT 디지털 전환과 데이터 융합 생태계 조성을 위해 세계적인 SNS의 하나인 레딧에서 글을 가져와서 이용자의 감성분석을 수행하고, 이용자의 니즈를 파악하고자 니드마이닝을 통해 니즈 관련 문장을 추출하여 토픽모델링을 수행하여 토픽을 분류하고 이들 토픽에 따라 실행계획을 마련하고자 한다. 본 연구가 저궤도 위성통신 분야에서 새로운 비즈니스 모델의 개발과 혁신, 디지털 정보격차 해소 및 사회적 문제 해결, 지속 가능한 디지털 전환 및 소프트 파워 향상에 기여하는데 정책적 자료로 활용되기를 기대한다.

Keywords

Acknowledgement

이 논문은 2023년 한국과학기술정보연구원의(KISTI) 기본사업 과제로 수행한 것임(과제고유번호 K-23-L01-C05-S01).

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