Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Importance-Performance Analysis of Restaurant Meal Replacement (RMR) Selection Attributes According to Food Involvement Type

음식관여도 유형에 따른 레스토랑 간편식 선택속성 중요도-수행도 분석

  • Seung Gyun Choi (Department of Food & Nutrition, Soongeui Women's University) ;
  • Wan Soo Hong (Department of Foodservice Management and Nutrition, Sangmyung University)
  • 최승균 (숭의여자대학교 식품영양과) ;
  • 홍완수 (상명대학교 식품영양학과)
  • Received : 2023.10.31
  • Accepted : 2023.12.15
  • Published : 2023.12.31
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Abstract

This study evaluated the consumers' demands and points of improvement for restaurant meal replacement through importance-performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.

Keywords

Acknowledgement

본 연구는 농림축산식품부에서 시행한 차세대식품가공기술개발 사업의 레스토랑 메뉴 대체(RMR) 제품 품질·안전확보 기술 개발 과제에 대해 지원받은 연구의 일부로 수행하였으며 이에 감사드립니다(121020033HD020).

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