Journal of the FoodService Safety (급식외식위생학회지)

The Korean Society of Food Service Sanitation (한국급식외식위생학회)
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The Impact of Nutrition Labeling on Consumer Behavior: A Focus on Fast-Food Delivery Orders

패스트푸드 배달 주문 시 영양성분 표시에 대한 소비자 행동 연구

  • Ji Hyeon Han (Department of Food Science, Gangneung-Wonju National University) ;
  • Dongmin Lee (Department of Marine Bio Food Science, Gangneung-Wonju National University)
  • 한지현 (강릉원주대학교 일반대학원 식품과학과) ;
  • 이동민 (강릉원주대학교 해양바이오식품학과 해양식품융합전공)
  • Received : 2023.12.18
  • Accepted : 2023.12.28
  • Published : 2023.12.31
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Abstract

The study explores the impact of nutritional information on calorie prediction and purchase intent. Administered through self-report questionnaires, the research employs two types of stimuli to assess the influence of nutritional information. Hamburger set images, with or without accompanying nutritional details, were randomly presented to simulate the prevalent mobile app environment for fast-food delivery. Respondents were tasked with predicting calorie content and indicating purchase intent on a Likert 7-point scale. Results show a significant difference in calorie prediction based on the presence of nutritional labeling. While consumers expect positive health effects by estimating more exact calorie information with nutritional labeling, it doesn't significantly influence purchase intent. The study also examines consumer awareness and preferences regarding nutritional labeling policies, emphasizing the need for education and promotion. Most participants recognize the necessity of mandatory nutritional labeling in fast-food establishments, especially through delivery applications, to support healthier choices and prevent obesity.

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References

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