International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
권호 표지
DOI QR코드

DOI QR Code

Relationship Between Taekwondo Information Website attributes, Website Immersion, and Website Attitude

  • Gyu-Sun Moon (Department of Recreation and Leisure Sports, Dankook university)
  • Received : 2023.11.03
  • Accepted : 2023.11.17
  • Published : 2023.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to empirically grasp the relationship between website immersion and website attitude by the attribute factors of the Taekwondo information website and provide it as basic data for effective operation of the Taekwondo information website. The subjects of this study were Taekwondo athletes enrolled in high schools and universities affiliated with the Korean Taekwondo Association, and the sampling method was sampled using the convient sampling method, a non-probability sampling method. Of the 820 questionnaires finally obtained, 789 were processed using PASW Statistics 20.0 and AMOS, except for 31 that were deemed to have poor respondents' contents or were not valuable as data. For data analysis, the statistical analysis techniques used in this study were frequency analysis, factor analysis, Cronbach's α test, correlation analysis, and structural equation model analysis (SEM), and the significance level of the research hypothesis was α=.It was verified at 05. The following conclusions were drawn through such research methods and procedures. First, information, entertainment, structure, cognition, searchability, and connectivity of Taekwondo information website attributes affect website immersion. Second, website immersion is affecting website attitudes.

Keywords

References

  1. M. J. Kim & B. S. kim, "The SEM Analysis of Revisit by Snowboard Web-site User's Involvement Special Quality," Korean journal of physical education, Vol. 44, No. 4, pp. 153-164, Jul. 2005. DOI: I410-ECN-0102-2021-600-000136869  I410-ECN-0102-2021-600-000136869
  2. H. W. Kim, "Security Measures by Diagnosing Vulnerabilities in Web Applications," Journal of Advanc ed Smart Convergence, Vol. 10, No. 4, Dec. 2021. 
  3. Eighmey & McCord, "On the Web: It's What You Say and How You Say It," http//eighmey.jilmc.iastate.edu/WIP2.html, 1998. 
  4. C. Park, "The Internet Navigation Value and Interneet Shopping Behavior," Korea Marketing Review, Vol. 15, No. 1, pp. 143-162, Mar. 2000. 
  5. I. S. Kim & J. O. Choi, "The relationship among perceived of Service Justice, Customer' Involvement, Dance Flow and Customer' loyalty," Journal of coaching development, Vol. 12, No. 2, pp. 29-41, Mar. 2010. 
  6. S. C. Lee, N. H. Kim, J. Y. Moon & S. H. Suh, "The Effect of Psychological Temptation, Site Quality and Sense of Community upon Online Game," Asia Pacific Journal of Information Systems, Vol. 13, No. 4, pp. 207-227, Dec. 2003.  https://doi.org/10.1046/j.1365-2575.2002.00127.x-i3
  7. Hoffman, D. L., & Novak, T. P., "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, Vol. 60, No. 3, pp. 50-69, Jul. 1996.  https://doi.org/10.1177/002224299606000304
  8. M. S. Hyun, "The effects of tourism information web site factors on usefulness, web site attitude and behavior," Ph. D. Thesis. Sejong University, Seoul, Korea, 2007. 
  9. J. S. Noh, "A study on the leisure satisfaction of the audience by uses and flow experience of media," Ph. D. Thesis. Chung-Ang University, Seoul, Korea, 
  10. H. S. Hong, "Attitude toward the Website for Apparel Shopping (Part 1): Measurement Model Testing," Journal of the Korean Society of Clothing and Textiles, Vol. 28, No. 11, pp. 1482-1494, Dec. 2004.