Abstract
The article deals with increasing the effectiveness of educational content on the YouTube channel with the help of built-in analytics tools. Particular attention is paid to the creation of quality video, taking into account the reaction of end users of video materials. Ways to increase the video audience are considered. Techniques for improving video content apply to individual videos, as well as playlists and channels in general. In this case YouTube is both an independent educational platform and an auxiliary platform in a set of various educational solutions.