Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Effect of Technology Startups' Value Chain Internal and External Network Activities on Competitive Advantage Through Dynamic Capabilities

기술창업기업의 가치사슬내부 및 외부 네트워크 활동이 동적역량을 매개로 경쟁우위에 미치는 영향

  • Received : 2022.09.06
  • Accepted : 2022.10.18
  • Published : 2022.10.31
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Abstract

It has been verified in several studies that dynamic capabilities has a very important effect on the competitive advantage of technology startups. And the network has an important influence on this dynamic capability. This is even more important for start-ups that lack the resources and knowledge. Networks that directly and significantly affect dynamic capabilities have been studied mainly the value chain internal. However, network activities of start-ups are conducted not only with the value chain internal networks but also with the value chain external networks. Therefore, it is necessary to study the effect of the value chain internal and external network activity of start-ups on the dynamic capabilities, but prior studies are lacked. In this study, We make a model that encompass the value chain internal and external network for technology startups, and a study was conducted to demonstrate the effect on dynamic capabilities and competitive advantage. As a result of the study, value chain internal network activity directly and significantly affected dynamic capabilities, and value chain external network activity did not directly significantly affect dynamic capacity. And dynamic capabilities had a significant effect on competitive advantage. As confirmed through additional research, value chain external network activity affects value chain internal network activity, and through this, dynamic capabilities are strengthened, and positively affect competitive advantage.. The intensity of value chain external network activity was not significant to dynamic capabilities and the diversity of value chain external network activity had a significant effect on the competitive advantage by double mediating the value chain internal network activity and dynamic capability. Through this study, it is confirmed that the value chain internal networks is important in order for startups to strengthen their dynamic capabilities and increase their competitive advantage, and that both strong and diversified the value chain internal networks positively affects competitive advantage by enhancing dynamic capabilities.

불확실한 환경에서 창업하는 기술창업기업의 경쟁우위에 동적역량이 매우 중요한 영향을 미친다는 점은 여러 연구에서 검증되어왔다. 그리고 이런 동적역량에는 외부기관 네트워크가 중요한 영향을 미친다. 이는 자원과 지식이 부족한 창업기업에게 더욱 중요하다. 동적역량에 직접적으로 유의한 영향을 미치는 네트워크는 가치사슬내부 네트워크 위주로 연구되어 왔다. 하지만 창업기업의 네트워크 활동은 가치사슬내부 네트워크 뿐만 아니라 가치사슬외부 네트워크와도 이루어지고 있다. 따라서 창업기업의 네트워크 활동이 동적역량에 미치는 영향을 연구하기 위해서는 두 가지 네트워크가 모두 포괄된 연구가 필요하지만, 선행연구가 부족하다. 본 연구에서는 기술창업기업을 대상으로 가치사슬외부 네트워크와 가치사슬내부 네트워크를 포괄하는 모델을 구성하고, 동적역량과 경쟁우위에 미치는 영향을 실증하는 연구를 진행하였다. 연구결과, 가치사슬내부와의 네트워크 활동은 선행연구와 마찬가지로 동적역량에 직접적으로 유의한 영향을 주었고, 가치사슬외부와의 네트워크 활동은 동적역량에 직접적으로 유의한 영향을 주지 않았다. 그리고 동적역량은 경쟁우위에 유의한 영향을 주었다. 추가연구를 통해 확인한 바, 가치사슬외부와의 네트워크 활동은 가치사슬내부와의 네트워크 활동에 영향을 주고 이를 통해 동적역량을 강화하며, 이를 통해 경쟁우위에 긍정적인 영향을 주는 매개효과가 유의하였다. 이를 통해 창업기업이 동적역량을 강화하여 경쟁우위를 높이기 위해서는 가치사슬내부 네트워크가 중요하다는 점과 가치사슬내부 네트워크는 강하게, 다양하게 맺는 것은 모두 동적역량을 높여 경쟁우위에 긍정적 영향을 준다는 점을 확인할 수 있었다.

Keywords

Acknowledgement

본 논문은 2021년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2021S1A5B8096365)

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