Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Exploring Factors that Affect Content Creators' Participation in the NFT Market: Applying Mixed-methods Approach

콘텐츠 창작자들의 NFT 시장 참여에 대한 긍·부정 요인 연구: 혼합적 방법론을 적용하여

  • 양지훈 (한국문화관광연구원 문화산업연구센터) ;
  • 윤상혁 (한국기술교육대학교 산업경영학부)
  • Received : 2022.07.07
  • Accepted : 2022.08.20
  • Published : 2022.08.31
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Abstract

NFTs, which guarantee ownership of digital files using blockchain technology, are the new field for the content industry. The NFT provided new opportunities for content creators to trade digital contents without going through mediation freely. Additionally, collectors and investors can safely and easily own their works without the threat of illegal copies. However, since only a limited number of content creators are participating in the NFT market, there needs to be an influx of various content creators and a process of popularization for this market to grow and develop into the main stage. Furthermore, research on NFT has been limited, and understanding the drivers of creators choosing to participate in NFT is insufficient. Thus, this study aims to identify the factors affecting content creators participating in NFT by applying a mixed-methods approach and presenting practical implications. Using topic modeling and in-depth interviews, this study derives the positive and negative factors and suggests strategies to activate content creators' participation in the NFT market. Through this, we can guide that management implication to reduce the risks and costs of participating in NFTs is needed to encourage the participation of creators. It will also provide insight into ways to develop the NFT content market.

Keywords

Acknowledgement

이 논문은 2022년도 한국기술교육대학교 신임교수 연구과제 지원에 의하여 연구되었음.

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