Journal of Information Technology Applications and Management

  • 제29권3호
  • /
  • Pages.1-23
  • /
  • 2022
  • /
  • 1598-6284(pISSN)
  • /
  • 2508-1209(eISSN)
한국데이터전략학회 (Korea Data Strategy Society)
권호 표지
DOI QR코드

DOI QR Code

AHP분석을 활용한 소셜커머스 뷰티제품 이용자들의 쇼핑가치 우선순위변화 분석

A Study on the Changes in the Priority of Shopping Value of Social Commerce Beauty Products Using AHP Analysis

  • 투고 : 2022.04.25
  • 심사 : 2022.06.30
  • 발행 : 2022.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study is about the change in the importance of shopping value for beauty products of social commerce due to the social crisis or risk caused by COVID-19. It was analyzed focusing on whether the importance of shopping value changed before and after COVID-19. We checked the importance of shopping value after COVID-19 through the AHP results of previous papers before COVID-19, and analyzed the importance by adding variables of risk reduction behavior and delivery convenience according to the situation of COVID-19. The AHP method was used to check the change in the importance of shopping value before and after COVID-19, and the study was conducted using 48 data. The results were as follows. As for the importance of shopping value of social commerce beauty products, it was ranked in the order of time convenience, convenience of delivery, third-ranked trust business operators, fourth-ranked economic aspects, fifth-ranked decision support, sixth-ranked risk reduction behavior, and seventh-ranked business reputation. Compared to previous studies, decision-making support, which was in the second place, fell to the fifth place. This result was confirmed to be a drop in ranking due to the improvement of delivery convenience due to the influence of COVID-19. In addition, in the case of beauty products, it was confirmed that risk reduction behavior related to COVID-19 infection is not a key factor in shopping value. These results confirmed changes in the importance of shopping value compared to pre-COVID-19 studies, and in the case of product groups other than beauty products, further studies are expected as there is a possibility of other results.

키워드

참고문헌

  1. An, K. H., "The Structural Relationships among Customer Trust, Satisfaction, and Loyalty in Social Commerce Context: Focusing on Trust Transfer", Graduate School, Sejong University, 2011.
  2. An, K. H. and Lee, G. H., "The Study of the Effect of Consumer - Company Identification on Consumer's Evaluation of Company Products and Behavioral Responses", Korea Marketing Review, Vol. 19, No. 4, 2004, pp. 55-77.
  3. Babin, B. J., William R. Darden, and Mitch Griffin, "Work and/or Fun: Measuring Utilitarian Shopping Value", Journal of Consumer Research, Vol. 20 (March), 1994, pp. 644-656. https://doi.org/10.1086/209376
  4. Baek, E. J., "A Study on the Influence of Wine Consumers' Risk Perception on Risk Reduction Strategies and Purchasing Intention", Graduate School, KyungHee University, 2013.
  5. Batra, R. and Olli, T. A., "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes", Marketing Letters, Vol. 2 (April), 1994, pp. 159-170. https://doi.org/10.1007/BF00436035
  6. Berkowitz, E. N., Walton, J. R., "Contextual influences on consumer price responses: An experimental analysis", Journal of Marketing Research, Vol. 17, 1980, pp. 58-349. https://doi.org/10.2307/3151117
  7. Bloch, M. R., "A Theoretical Model for the Study of Product Importance Perceptions", Journal of Marketing, Vol. 47 (Summer), 1983b, pp. 69-81. https://doi.org/10.2307/1251198
  8. Bloch, P. H. and Marsha, R., "Shopping without Purchase: An Investigation of Consumer Browsing Behavior", in R. P. Bagozzi and A. M. Tybout, Advances in Consumer Research, 10, MI: Association for Consumer Research, 1983a, pp. 389-393.
  9. Cases, A. S., "Perceived risk and risk reduction strategies in Internet shopping", The International Review of Retail, Distribution and Consumer Research, Vol. 12, No. 4, 2002, pp. 375-394. https://doi.org/10.1080/09593960210151162
  10. Cho, N. J., Lee, Y. S., Kim, J. H., and Yu, G. S., "a study on the Priority Affecting the Succession of the Family Firm Using AHP", Asia Pacific Journal of Small Business, Vol. 43, No. 1, 2021, pp. 147-164. https://doi.org/10.36491/APJSB.43.1.7
  11. Choi, H. H., Oh, M. J., Lee J. S., and Jung, K, T., "A study on Structural Causal Relationship among Perceptions about Overseas Expansion of Health Care Services, Expeditionary Motivation, and Perceived Risks & Risk Reduction Strategies", The Health Economy and Policy Review, Vol. 23, No. 1, 2017, pp. 1-25.
  12. Choi, J. Y., "Impact of Social Risk by COVID-19 on Consumption Psychology and Consumption Behavior", Graduate School, Yonsei University, 2020.
  13. Cox, D. F., "Risk handling in consumer behavior-An intensive study of two cases, risk taking and information handling in consumer, behaviors", Boston: Harvard University Press, 1967.
  14. DeLone, W. and McLean, E. R., "Information System Success: The Quest for the Dependent Variable", Information System Research, Vol. 3, No. 1, 1992, pp. 60-95. https://doi.org/10.1287/isre.3.1.60
  15. Dey, A. K., "Understanding and Using Context", Personal and Ubiquitous Computing, Vol. 5. 2001.
  16. Doney, P. M. and Cannon, J. P., "An Examination of the nature of trust in buyer-seller relationships", Journal of Marketing, Vol. 61, No. 2, 1997, pp. 35-51. https://doi.org/10.2307/1251829
  17. Dowling, G. R., "Perceived risk: The concept and its measurement", Psychology & Marketing, Vol. 3, No. 3, 1986, pp. 193-210. https://doi.org/10.1002/mar.4220030307
  18. Engel, J. F., Roger, D. B., and Paul, W. M., "Consumer Behavior", Chicago: Dayden, 1993.
  19. Feng, W., "Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce", Graduate School, Korea University, 2012.
  20. Fischer, E. and Stephen, J. A., "More than a Labor of Love: Gender Roles and Christmas Shopping", Journal of Consumer Research, Vol. 17, 1990, pp. 333-345. https://doi.org/10.1086/208561
  21. Fombrun, C. J., "Reputation: Realizing Value from the Corporate Image", Harvard Business School Press, 1996.
  22. Fombrun, C. J. and Van Riel, C. B. M., "The reputational landscape", Corporate Reputation Review, Vol. 1, No. 1/2, 1997, pp. 5-13. https://doi.org/10.1057/palgrave.crr.1540008
  23. Ganesan-Lim, C., Russell-Bennett, R., and Dagger, T., "The Impact of Service Contact Type and Demographic Characteristics on-92-Service Quality Perceptions", Journal of Services Marketing, Vol. 22, No. 7, 2008, pp. 550-561. https://doi.org/10.1108/08876040810909677
  24. Ganesan, S., "Determinats of long-term orientation in buyer-seller relationship". Journal of Marketing, Vol. 58, No. 2, 1994, pp. 1-19. https://doi.org/10.2307/1252265
  25. Gardner, B. and Sidny, J. L., "The Product and Brand", Harvard Business Review, Vol. 33 (March-April), 1955, pp. 33-39.
  26. Gefen, D., "Customer Loyalty in e-Commerce", Journal of Association for Information Systems, Vol. 3, No. 1, 2002, pp. 27-51. https://doi.org/10.17705/1jais.00022
  27. Gefen, D. and Straub, D. W., "Managing user trust in B2C e-services", E -Service Journal; Bloomington, Vol. 2, No. 2, 2003, pp. 7-24. https://doi.org/10.2979/esj.2003.2.2.7
  28. Gong, Y. I., "Daily Deal Service market Trends and Prospects", Broadcasting and Communication Policy, Vol. 22, No. 18, 2010, pp. 65-74
  29. Gong, Y. I., "Amazon's Content Business Trends and Future Prospects", KISDI, Trend Research, Vol. 23, No. 9, 2011
  30. Gotsk, M. and Wilson, A., "Corporate reputation management: Living the brand", Management Decision, Vol. 39, No. 2, 2001
  31. Gounaris and stathakopoulos, "Antecdents and consequences of brand loyalty: An empirical study", Journal of Brand Management, Vol. 11, No. 4, 2004, pp. 283-306. https://doi.org/10.1057/palgrave.bm.2540174
  32. Gu, J. K.,"Social Commerce Market Status and Challenges", KIET, Vol. 49, 2015, pp. 34-42,
  33. Han, E. K., Song, S. J., and Lim, H. N., "The Motives for Using Social Commerce and Satisfaction, Repurchase Intention: Based on the Uses and Gratification Theory", Advertising and Public Relations Association of Korea, Vol. 13, No. 3, 2011, pp. 298-325.
  34. Hirshman, E. C., "Attributes of Attributes and Layers of Meaning", in J. C. Olson (Eds.), Advances in Consumer Research, 7, Ann Arbor: Association for Consumer Research, 1980.
  35. Hirshman, M. B. H., "Hedonic Consumption: Emerging Concepts, Methods and Propositions", Journal of Marketing, Vol. 46 (Summer), 1982, pp. 92-101. https://doi.org/10.1177/002224298204600314
  36. Holbrook, M. B., "Some Preliminary Notes on Research in Consumer Esthetics", in J. C. Olson (Eds.), Advances in Consumer Research, 7, Ann Arbor: Association for Consumer Research, 1980.
  37. Huang, K. T., Lee, Y. W., and Wang, R. Y., "Quality Information and Knowledge", NJ: Prentice Hall, 1999.
  38. Jea, M. J. and Kim, Y. G., "The relationships of bloggers' trust, perceived risk, benefit and intention to purchase in restaurants", Restaurant Management Review, Vol. 14, No. 3, 2011, pp. 157-174.
  39. Jin, D., "The Effect of Convenience of Different Dimensions of Customer Cognition on Customer Satisfaction for Online Shopping", Graduate School, Yonsei University, 2016.
  40. Joh, H. H., "A Study on the Nature of Buyer-Seller Trust in Online Environment", International Management Papers, Vol. 17, 2002, pp. 31-52.
  41. Joh, H. J., "The Effect of Transactional Characteristics on Trust and Satisfaction in the Franchise System- Focus on the Domestic Foodservice Franchising", Journal of Distribution Information Society, Vol. 9, No. 3, 2006, pp. 71-93.
  42. Joh, Y. H., "The Effect of the Customer Trust with cause the Informations of the Commodity and Seller on the Purchasing Intention in Internet Open Market", E-Business Review, Vol. 8, No. 4, 2007, pp. 189-210.
  43. Joo, S. O., "The Influence of Perception of the Risk of the COVID-19 of Air Traveller on Preventive Self-Efficacy and Risk Reduction Behavior", Tourism Research, Vol. 36, No. 6, 2021, pp. 25-44.
  44. Jung, C. H., "The Relationship between Delivery Service Quality and Performance in Internet Shopping Malls", Internet e-commerce research, Vol. 9, No. 2, 2009, pp. 51-80.
  45. Jung, C. H. and Namn, S. H., "The Effects of Information Satisfaction on Customer's Trust and Future Behavior Intention in Open Markets", Management and Information Research, Vol. 29, No. 4, 2010, pp. 67-88.
  46. Jung, H. Y. and An, A. R., "Effects of Service Quality Attributes on Customers' Satisfaction in the Door-to-Door Delivery Service and On-line Shopping Mall Context", The Journal of the Korea Contents Association, Vol. 8, No. 7, 2008, pp. 174-181. https://doi.org/10.5392/JKCA.2008.8.7.174
  47. Katz, K. L., Larson, B. M., and Larson, R. C., "Prescription for the Waiting-in-Line Blues: Entertain, Enlighten, and Engage", Sloan Management Review, Vol. 32, No. 2, 1991.
  48. Kaye, B. K., "Web site story: An exploratory study of blog use motivations". In M. Tremayne (Ed.), Blogging, citizenship, and the future of media (127-148). New York: Routledge, 2007.
  49. Kim, K. J., Lee, K. D., and Kim, J. W., "The Effect of Web Site Quality, SCM and Online Word of Mouth on Internet Shopping Intention: An integrative Approach", The e-business Studies, Vol. 8, No. 1, 2007, pp. 131-153. https://doi.org/10.15719/geba.8.2.200706.131
  50. Kim, M. S., "The Impact of the Information's Satisfaction in the e-Marketplace on the Buyer's Transactions Intention", Korea Information Processing Society, Vol. 16, No. 124, 2009, pp. 145-152.
  51. Kim, N. D., Jun, M. Y., and Choi, J. H., "Trend Korea 2020", Miraebook Publishing Co.
  52. Kim, S. H., "Fashion Luxury Products in Social Commerce-The Effects of Price Discount on Perceived Benefit and Purchase Intention", Journal of the Korean Society of Clothing and Textiles, Vol. 39, No. 1, 2015, pp. 30-42. https://doi.org/10.5850/JKSCT.2015.39.1.30
  53. Lee, C. B. and Lee, K. J., "The Effect of Risk Perception on Risk Reduction Behavior and the Moderating Effect of Prior Knowledge of Tourists", Korea Leisure Review, Vol. 29, No. 5, 2017, pp. 45-63.
  54. Lee, C. B., Park, N. R., and Park S. Y., "A study on the Effects of Delivery Service Quality on Customer Satisfaction in Internet Apparel Shopping Mall", Electronic trade Research, Vol. 6, No. 2, 2008, pp. 23-44.
  55. Lee, H. J. and Lee, J. H., "A Study on the Relationships between e-Service Quality and Privacy Risk, Trust and Behavioral Intentions: The Case of Tourism Industries' Web sites", Tourism Leisure Review, Vol. 25, No. 7, 2013, pp. 171-193.
  56. Lee, H. S., Kim, Y., and Jeong, J. H., "Utilitarian / Hedonic Shopping Value and Shopping Satisfaction: Development and Testing of a Structural Model", Korea Business Review, Vol. 28, No. 2, 1999, pp. 505-538.
  57. Lee, J. C., "The Influence of Delivery Service Quality Dimension on the Trust of Courier Company and On-line Shopping Mall - Focused on the Mediated Effect of the Perceived Value", Graduate School, Hoseo University.
  58. Lee, K. T., Koo, D. M., and Noh, M. J., "The effect of customer perceived value on social commerce usage intention", Asia Marketing Journal, Vol. 13, No. 3, 2011, pp. 135-161.
  59. Lee, S. J., Bea, S. H., and Park, H. Y., "The Impact of Regulatory Focus on Purchase Intention in Social Commerce - Focusing on Price Discount and Time Pressure", Advertising Research, No. 92, 2012, pp. 415-437.
  60. Lee, T. H., "The Influence of Delivery Service Quality on the Customers' Emotion and the Intention to Reuse Online Shopping Mall: Focusing on SOR Model", Management Consulting Review, Vol. 17, No. 4, 2017, pp. 155-164.
  61. Levy, S. J., "The Symbolic Analysis of Companies, Brands and Customer", University of Pittsburgh, April, Twelfth Annual Albert Wesley Frey Lecture, 1980.
  62. Lewicki, R. J., Tomlinson, E. C., and Gillespie, N., "Models of Interpersonal Trust Development: Theoretical Approaches, Empirical Evidence, and Future Directions", Journal of Management, Vol. 32, No. 6, 2006, pp. 991-1022. https://doi.org/10.1177/0149206306294405
  63. Li, B., "A study of critical factors of customer satisfaction in parcel delivery service", The University of Nebraska - Lincoln, dissertation (Ph.D), 2002, pp. 1-156.
  64. Lichtenstein, N. and Burton, "Distinguishing Coupon Proneness from Value Consciousness: An Acquisition - Transaction Utility Theory Perspective", Journal of Marketing, Vol. 54, 1990, pp. 54-67. https://doi.org/10.2307/1251816
  65. Liu, M. Y., Jeong, Y. S., and Jeong, D. Y., "Influence of Website Service Quality on Site Trust and Repurchasing Intention in Overseas Direct Purchase", Internet e-commerce Research, Vol. 15, No. 3, 2015, pp. 189-208.
  66. Ma, J. H., "A Study on User Characteristics and Social Commerce Factors that Impact Repurchase Intentions in Mobile Social Commerce", Graduate School, Yeungnam University, 2015.
  67. Mentzer, J. T., Flint, D. J., and Hult, T., "Logistics Service Quality as a Segment-Customized Process", Journal of Marketing, Vol. 65, No. 4, 2001, pp. 82-104. https://doi.org/10.1509/jmkg.65.4.82.18390
  68. Michell, V.-W. and McGoldrick, P. J., "Consumers' risk-reduction strategies: A review and synthesis", International Review of Retail, Distribution & Consumer Research, Vol. 6, No. 1, 1996, p. 3.
  69. Mitchell, V. W., "Consumer perceived risk: Conceptualizations and model. European Journal of Marketing", Vol. 33, No. 1, 1999, pp. 1-22. https://doi.org/10.1108/03090569910249229
  70. Montgomery, H., "New Product Distribution: An Analysis of Supermarket Buyer Decisions", Journal of Marketing Research, Vol. 12, No. 3, 1975, pp. 255-264. https://doi.org/10.2307/3151223
  71. Moon, T. H. and Park, J. Y., "A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall", Korea Information Processing Society, Vol. 14, No. 4, 2007, pp. 395-406.
  72. Morgan, R. M. and Hunt, S. D., The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, Vol. 58, No. 3, 2012, pp. 20-38. https://doi.org/10.2307/1252308
  73. Na, J. Y., "Cunsumers' Usage of Online Social Networks: Application of Use-Diffusion Model", Journal of Consumer Studies, Vol. 21, No. 2, 2010, pp. 443-472.
  74. Namgoong, S. H., "A Study on the Factors Affecting Shopping Satisfaction of Shoppers on Social Commerce Beauty Projects - Analysis using AHP and SEM", Graduate School, Westminster Theological University, 2019.
  75. Nguyen, N. and Leblanc, G., "Corporate Image and Corporate Reputation in Customers' Retention Decisions in services", Journal of Retailing & Consumer Services, Vol. 8, 2012, pp. 227-236. https://doi.org/10.1016/S0969-6989(00)00029-1
  76. Park, C. W., Lyer, E. S., and Smith, D. C., "The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shipping", Journal of Consumer Research, Vol. 15, No. 4, 1989, pp. 422-433. https://doi.org/10.1086/209182
  77. Park, H. J., Park, J. H., Lee, J. S., and Kim, Y. H., "The Analysis on Relationship among Characteristics of Mobile Tourism Information Service, Experience Value and Usage Intention through Trust and Satisfaction", Korea Hotel Management Review, Vol. 20, No. 1, 2011, pp. 245-265.
  78. Park, J. H. and Lee, S. H., "The Effects of Logistics Service Quality, Relationship Quality among Customer Loyalty in Courier Company", Korea Marketing Review, Vol. 23, No. 4, 2008, pp. 23-50.
  79. Prasetyo, Y. T., Castilo, A. M., Salonga, L. J., Sia, J. A., and Seneta, J. A., " Factors affecting perceived effectiveness of COVID-19 prevention measures among Filipinos during enhanced community quarantine in Luzon, Philippines: Integrating Protection Motivation Theory and extended Theory of Planed Behavior", International Journal of Infectious Diseases, Vol. 9, 2020, pp. 312-323. https://doi.org/10.1016/j.ijid.2004.08.003
  80. Reichheld, F. F. and Schefter, P., "E-Loyalty: Your Secret Weapon on the Web", Harvard Business Review, Vol. 78, No. 4, 2000, pp. 105-113.
  81. Robertson, T. S. and Gatignon, H., "Competitive Effects on Technology Diffusion", Journal of Marketing Vol. 50, No. 3, 1986, pp. 1-12. https://doi.org/10.2307/1251581
  82. Roselius, T., "Consumer rankings of risk reduction methods", Journal of Marketing, Vol. 35, No. 1, 1971, pp. 56-61. https://doi.org/10.2307/1250565
  83. Satty, T., "How to make a decision: The Analytic Hierarchy Process", European Journal of Operational Research, Vol. 48, No. 1, 1990, pp. 9-26. https://doi.org/10.1016/0377-2217(90)90057-I
  84. Sawyer, A. G., and Dickson, P., "Psychological Perspectives on Consumer Response to Sales Promotion", In Research on Sales Promotion: Collected Papers, edited by Katherine Jocz. Cambridge, MA: Marketing Science Institute.
  85. Schehter, L., "A Normative Conception of Value", Progressive Grocer, Executive Report, 1984, pp. 12-14.
  86. Shapiro, C., "Premiums for High Quality Products as Returns to Reputations", The Quarterly Journal of Economics, Vol. 98, No. 4, 1983, pp. 659-680. https://doi.org/10.2307/1881782
  87. Sherry, J. F. Jr., "Dealers and Dealing in a Periodic market: Informal Retailing in Ethnographic Perspective", Journal of Retailing, Vol. 66(Summer), 1990, pp. 174-200.
  88. Sherry, M., McGrath, A., and Sidney, J. L., "The Dark Side of the Gift", Journal of Business Research, 28(November), 1993, pp. 225-245. https://doi.org/10.1016/0148-2963(93)90049-U
  89. Sheth, J. N. and Venkatesan, M., "Risk Reduction Process in Repetitive Consumer Behavior, Journal of Marketing Research", Vol. 5, 1968, pp. 307-310. https://doi.org/10.2307/3150350
  90. Smith, J. B. and Barclay, D. W., "The effects of organizational differences and trust on the effectiveness of selling partner relationships", Journal of Marketing, Vol. 61, No. 1, 1997, pp. 3-21. https://doi.org/10.2307/1252186
  91. Taylor, S. and Claxton, J. D., "Delays and the dynamics of service evaluations", Journal of the Academy of Marketing Science, Vol. 22. 1994.
  92. Terblanche, N. S., "Validation of the customer-based corporate reputation scale in a retail context", International Journal of Market Research, Vol. 56, No. 5, 2014, pp. 655-671. https://doi.org/10.2501/IJMR-2014-044
  93. Tideswell, C. and Faulkner, B., "Multidestination travel patterns of international visitors to Queensland", Journal of Travel Research, Vol. 37, No. 4, 1999, pp. 364-374. https://doi.org/10.1177/004728759903700406
  94. Verhoef, N. and Vroomen, "Multichannel customer management: Understanding the research-shopper phenomenon", International Journal of Research in Marketing, Vol. 24, 2007, pp. 129-148. https://doi.org/10.1016/j.ijresmar.2006.11.002
  95. Walsh, G. and Beatty, S. E., "Customer-based corporate reputation of a service firm: Scale development and validation", Journal of Academy of Marketing Science, Vol. 35, No. 1, 2007, pp. 127-143. https://doi.org/10.1007/s11747-007-0015-7
  96. Wang, G. P., "A Study on the Impact of Service Quality on Customer Trust, Satisfaction and Loyalty: A comparative Study of Korean and Chinese Customers", Graduate School, Korea Maritime & Ocean University, 2016.
  97. Weigelt, K. and Camerer, C., "Reputaion and corporate strategy: A review of recent theory and applications", Strategic Management Journal, Vol. 9, No. 5, 1988, pp. 443-454. https://doi.org/10.1002/smj.4250090505
  98. Won, S. B. and Son, J. G., "Effects of Consumers, Shopping Motivation on the Consumer Trust and Purchase Intention: Comparison of Chinese and Vietnamese Consumers", The Journal of the Korea Contents Association, Vol. 16, No. 9, 2016, pp. 71-80. https://doi.org/10.5392/JKCA.2016.16.08.071
  99. Ye, J. and Park, J., "Charging solution for mobile service", Korea Information Processing Society Review, Vol. 9, No. 2, 2002, pp. 51-56.
  100. Yoon, E. S., Guffey, H. J., and Kijewski, V., "The effects of information and company reputation on intentions to buy a business service", Journal of Business Research, Vol. 27, No. 3, 1993, pp. 215-228. https://doi.org/10.1016/0148-2963(93)90027-M
  101. Yoon, J. Y., "The Effect of Online Shopping Motivation and Quality Attributes on Customer Satisfaction, Trust and Loyalty - Focusing on DIY Online Shopping Mall", Graduate School, Sejong University, 2020.
  102. Yoon, J. H. and Kim, K. S., "A Study on the Logistics Service Quality, Customer Satisfaction and Post-purchasing Behaviors in the Internet Shopping Mall", The Journal of Information Systems, Vol. 15, No. 1, 2006, pp. 21-48.
  103. Yoon, S. J., "The Antecedents and Consequences of Trust in Online-Purchase Decisions". Journal of Interactive Marketing, Vol. 16, No. 2, 2002, pp. 47-63. https://doi.org/10.1002/dir.10008
  104. Zhang, J., "The Effect of Information Quality on the Customers' satisfaction, Trust and Repurchase Intention in open market", Graduate School, Keimyung University, 2010.