DOI QR코드

DOI QR Code

Factors Affecting the Intention to Revisit and to Recommend to others a Korean Medicine Clinic

한방의료기관의 재방문 및 추천의사에 영향을 미치는 요인

  • Kim, Jae-Woo (Insurance policy team, The Association of Korean Medicine) ;
  • Kim, Sung-Ho (Division of Health Administration & Healthcare, Cheongju University) ;
  • Kang, Jung-Kyu (Division of Health Administration & Healthcare, Cheongju University)
  • 김재우 (대한한의사협회 보험정책팀) ;
  • 김성호 (청주대학교 보건행정헬스케어학부) ;
  • 강정규 (청주대학교 보건행정헬스케어학부)
  • Received : 2022.08.01
  • Accepted : 2022.08.19
  • Published : 2022.08.31

Abstract

Objectives : The purpose of this study is to analyze the association between the satisfaction of Korean Medicine users and their intention to revisit and to recommend to others. Methods : This study conducted frequency analysis, chi-square test, and logistic regression analysis on 1,010 male and female Korean Medicine users aged 19 or higher in the country using data from the 2017 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the facilities in Korean Medicine clinics, the results of treatment, and the attitude of nurses and medical staff were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the attitude toward medical treatment of Korean Medicine doctors and the satisfaction with an explanation of the treatment procedures were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting kind attitudes of medical staff.

Keywords

References

  1. Lee JT. Strategy for unique pediatric oriental medicine -Case study on Love-blooming herbal clinic-. Kyung Hee University. 2002
  2. Seo CJ. A Study on the Medical market's open and Medical institutions countermeasure. Journal of the Korean Catholic Hospital Association. 1996;26(1):19-24.
  3. Jhung YA, Kim OS, Bae SK. Comparative Study of Major factors of Customer Satisfaction between Franchise and Non-Franchise Skin-care & Obesity Clinics in Pusan. The Korean Journal of Health Service Management. 2009;3(2):55-64.
  4. Han HK, Oh CS, Ryu JS, Lim BM. Comparison of Patients' Satisfactions with General Korean Medicine Clinics and Networked Korean Medicine Clinics in Seoul, Korea. Journal of Society of Preventive Korean Medicine. 2014;18(3):57-67.
  5. Crow R, Gage H, Hampson S, Hart J, Kimber A, Storey L, et al. The measurement of satisfaction with healthcare: implications for practice from a systematic review of the literature. Health Technol Assess. 2002;6(32):1-244.
  6. Kim SY. A study on the forecasting of satisfaction influence in the foreign medical tourist. J Korea Acad-Ind Coop Soc. 2014;15(3):1478-1488.
  7. Schoenfelder T, Klewer J, Kugler J. Determints of patient satisfaction: a study among 39 hospitals in an in-patient setting in Germany. International journal for quality in health care. 2011;23(5):503-509. https://doi.org/10.1093/intqhc/mzr038
  8. Hatamizadeh N, Jafary P, Vameghi R. Kazemnezhad A. Factors affecting client satisfaction and dissatisfaction in out-patient rehabilitation centers in kurdistan province in Iran. Iranian Red Crescent Medical Journal. 2012;14(2):119-120. -8
  9. Yoo SD, In SH. The effect of customer satisfaction on intension of maintaining relationships in relation to medical tourism in Korea: focused on the moderating effect of switching costs. Korea J Tour Hosp Res. 2013;27(6):53-68.
  10. Lee MA, Gong SW, Cho SJ. Relationship among Nursing Service Quality, Medical Service Satisfaction, and Hospital Revisit Intent. Journal of Korean Academy of Nursing Administration. 2012;18(1):96-105. https://doi.org/10.11111/jkana.2012.18.1.96
  11. Usage and Consumption of Korean Medicine Report. Ministry of Health and Welfare, National Development Institute of Korean Medicine. 2018.
  12. Health Insurance Review and Assesment service, National Health Insurance Service. 2020 National Health Insurance Statistical Yearbook.
  13. Park SS, Nam CH. A study on behavioral attitude and utilization of oriental health care of community people in korea. Korean Public Health Research. 1999;25(2):34-50
  14. Lee HW, Chong MS, Lee KN. A Study on the Patient's Attitude of Korean Medicine by Social Classes. Journal of Society of Preventive Korean Medicine. 2007;11(2):71-86.
  15. Park JE, Kwon SM. Determinants of the Utilization of Oriental Medical Services by the Elderly. J Korean Oriental Med. 2011;32(1):97-108.
  16. Kim DS. Study on factors related to the use of oriental medical service among outpatients. Yonsei University. 2013.
  17. Usage and Consumption of Korean Medicine Homepage. [cited on December 5, 2020]: Available from: https://www.koms.or.kr/main.do
  18. Fisk TA, Brown CJ, Cannizzaro KG, Naftal B. Creating patient satisfaction loyalty. Journal of Health Care Marketing. 1990;52(2):69-82.
  19. Swan J. Deepening the understanding of hospital patient satisfaction: fulfillment and equity effects. Journal of Health Care Marketing. 1985;5(31):7-18.
  20. Park H. Determinants of Patients Satisfaction and Intent to Revisit Oriental Medical Hospitals. Journal of the Korea Academia-Incustrial cooperation Society. 2015;16(4):2726-2736. https://doi.org/10.5762/KAIS.2015.16.4.2726
  21. Yoon SH, Lee HS. An Importance Analysis of the Selection Factors of Medical Service in Korea. Review of industry and management. 2016;29(2):79-97.
  22. The Korean Medicine Times. Available at: https://www.akomnews.com/bbs/board.php?bo_table=news&wr_id=4272 (Accessed 2022.8.11.).
  23. Lee SO. Measurement of ambulatory patients' satisfaction and its influencing factors in a teritiary hospital. Korean journal of preventive medicine 1994;27(2):366-374.