Abstract
The main purpose of this paper is to present a competitive strategies for the Logistics Warehouses of Busan New Port. Based on the survey conducted by the Logistics Warehouses of Busan New Port experts, the categorized factors were compared using the analytic hierarchy process (AHP) to assess the importance of each factor and sub-factor in the case of the Logistics Warehouses of Busan New Port. This is a quantitative study that conducted a face-to-face survey on employees and related public officers at the Logistics Warehouses of Busan New Port. The final sample size consisted of 49 people, including workers at the Busan New Port logistics warehouses and related local customs officers. The data were coded in Microsoft Excel and the imprtance of SWOT factors was derived using "the I make it" program developed by Decision Sience, and it was analyzed using the AHP method. This study quantifies the importance of the strengths, weaknesses, opportunities, and threats factor of the Logistics Warehouses of Busan New Port and presents strategic guidelines for the key factors for the development of the Logistics Warehouses of Busan New Port. This research provides strategic guidelines to Korea for the development of the Logistics Industries, and development of the Logistics Warehouses of Busan New Port.
본 연구의 목적은 부산 신항 배후 물류단지의 경쟁력을 강화하고, 부산 신항 물류창고의 발전 전략을 모색하는 것이다. 본 고는 SWOT/AHP 분석기법을 활용하여 부산 신항 물류창고 종사자들에게 설문조사를 실시하였다. 부산 신항 물류창고의 경쟁력을 위한 SWOT 그룹별 속성요인을 추출하고 세부 평가속성 요인별 상대적 중요도를 실증 분석하여 도출하였다. 부산 신항 물류창고의 경쟁력 강화 전략으로 S/O 전략, S/T 전략, W/O 전략, W/T 전략을 제시하였다. 본 연구를 통해서 부산 신항 물류창고의 경쟁력 확보에 대한 전략제시와 해당 지역 및 물류산업의 경제적 이익 창출 효과를 기대하는 바이다.