Acknowledgement
이 논문은 2021학년도 한국교통대학교의 해외파견 연구교수지원금을 받아 수행한 연구임.
References
- I. Ross, B. Edvardsson, and A. Gustafsson, "Customer switching patterns in competitive and noncompetitive service industries," Journal of Service Research, Vol. 6, No. 3, pp. 256-271, 2004. https://doi.org/10.1177/1094670503255850
- T.A. Burnham, J.K. Frels, and V. Mahajan, "Consumer switching costs: A typology, antecedents, and consequences," Journal of the Academy of Marketing Science, Vol. 31, No. 2, pp. 109-126, 2003. https://doi.org/10.1177/0092070302250897
- S.-C. Chen, and P.G. Quester, "Modeling store loyalty: Perceived value in market orientation practice," Journal of Services Marketing, Vol. 20, No. 3, pp. 188-198, 2006. https://doi.org/10.1108/08876040610665643
- O. Khan, "Towards understanding customer loyalty: An empirical study on emotional attachment," International Journal of Innovations in Business, Vol. 1, No. 3, pp. 251-259, 2012.
- H.Y. Wang, C. Liao, and L.H. Yang, "What affects mobile application use? The roles of consumption values," International Journal of Marketing Studies, Vol. 5, No. 2, pp. 11-22, 2013.
- T.R. GRAEFF, "Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption," Psychology & Marketing, Vol. 13, No. 5, pp. 481-499, 1996. https://doi.org/10.1002/(SICI)1520-6793(199608)13:5<481::AID-MAR3>3.0.CO;2-5
- L. Peng, A.H.K. Wang, and L.C.-Y. Wan, "The effects of image congruence and self-monitoring on product evaluations: A comparison between genuine and counterfeit products," Journal of Global Marketing, Vol. 25, No. 1, pp. 17-28, 2012. https://doi.org/10.1080/08911762.2012.697380
- P. Sheldon, and K. Bryant, "Instagram: Motives for its use and relationship to narcissism and contextual age," Computers in Human Behavior, Vol. 58, No. 1, pp. 89-97, 2016. https://doi.org/10.1016/j.chb.2015.12.059
- D.M. Cable, and T.A. Judge, "Interviewers' perceptions of person-organization fit and organizational selection decisions," Journal of Applied Psychology, Vol. 82, No. 4, pp. 546-561, 1997. https://doi.org/10.1037/0021-9010.82.4.546
- H.H. Hu, J. Kandampully, and T.D. Juwaheer, "Relationships and impacts of service quality, perceived value, customer satisfaction, and image: An empirical study," The Service Industries Journal, Vol. 29 No. 2, pp. 111-125, 2009. https://doi.org/10.1080/02642060802292932
- B.L. Stern, R.F. Bush, and J.F. Hair, "The self image/store image matching process: An empirical test," The Journal of Business, Vol. 50, No. 1, pp. 63-69. 1977. https://doi.org/10.1086/295906
- M.J. Sirgy, "Self-concept in consumer behavior: A critical review," Journal of Consumer Research, Vol. 9, No. 3, pp. 287-300, 1982. https://doi.org/10.1086/208924
- M.J. Sirgy, D. Grewal, and T.M. Mangleburg, "Retail environment, self-congruity, and retail patronage: An integrative model and a research agenda," Journal of Business Research, Vol. 49, No. 2, pp. 127-138, 2000. https://doi.org/10.1016/S0148-2963(99)00009-0
- J.W. Hong, and G.M. Zinkhan, "Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode," Psychology & Marketing, Vol. 12, No. 1, pp. 53-77, 1995. https://doi.org/10.1002/mar.4220120105
- E.Y. Lee, "A Study on the effects of local food brand image congruence for the intention of purchase," The Journal of Convergence on Culture Technology (JCCT), Vol. 6, No. 1, pp. 389-393, 2020. https://doi.org/10.17703/JCCT.2020.6.1.389
- R.L. Oliver, and W.S. DeSarbo, "Response determinants in satisfaction judgments," Journal of Consumer Research, Vol. 14, No. 4, pp. 495-508, 1988. https://doi.org/10.1086/209131
- J.L. Heskett, T.O. Jones, G. . Loveman, W.E. Sasser, and L.A. Schlesinger, "Putting the service-profit chain to work," Harvard Business Review, Vol. 72, No. 2, pp. 164-174, 1994.
- S.H. Seo, "Exploratory study on consumer's hedonic value for retail advertising and marketing plans: Based on in-depth interview on consumer's shopping experience," The International Journal of Advanced Culture Technology (IJACT), Vol. 8, No. 1, pp. 13-18, 2020. https://doi.org/10.17703/IJACT.2020.8.1.13
- N. Ivanauskiene, V. Auruskeviciene, V. Skudiene, and S. Nedzinskas, "Customer perceptions of value: Case of retail banking," Organizations and Markets in Emerging Economies, Vol. 1, No. 5, pp. 75-88, 2012.
- E. . Anderson, and V. Mittal, "Strengthening the satisfaction-profit chain," Journal of Service Research, Vol. 3, No. 2, pp. 107-120, 2000. https://doi.org/10.1177/109467050032001
- J.A. Czepiel, and R. Gilmore, "Exploring the concept of loyalty in services," in The Services Marketing Challenge: Integrating for Competitive Advantage, J.A. Czepiel, C.A. Congram, and J. Shanahan, eds. Chicago, IL: AMA, pp. 91-94, 1987.
- W.D. Neal, "Satisfaction is nice, but value drives loyalty: The most satisfied customer may not necessarily be the most loyal," Marketing Research, Vol. 11, No. 1, pp. 21-23, 1999.
- R.A.M. Shamah, M.C. Mason, A. Moretti, and F. Raggiotto, "Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective," Journal of Business Research, Vol. 86, pp. 446-456, 2018. https://doi.org/10.1016/j.jbusres.2017.05.020
- M.M.A. Abdallat, "Actual self-image, ideal self-image and the relation between satisfaction and destination loyalty," Journal of Tourism and Hospitality, Vol. 1, No. 4, 2012.
- F. Liu, J. Li, D. Mizerski, and H. Soh, "Self-congruity, brand attitude, and brand loyalty: A study on luxury brands," European Journal of Marketing, Vol. 46, No. 7/8, pp. 922-937, 2012. https://doi.org/10.1108/03090561211230098
- D. Sirdeshmukh, J. Singh, and B. Sabol, "Consumer trust, value, and loyalty in relational exchanges," Journal of Marketing, Vol. 66, No. 1, pp. 15-37, 2002. https://doi.org/10.1509/jmkg.66.1.15.18449
- P.-T. Chen, and H.-H. Hu, "The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry," International Journal of Hospitality Management, Vol. 29 No. 3, pp. 405-412, 2010. https://doi.org/10.1016/j.ijhm.2009.09.006
- Z. Yang, and R.T. Peterson, "Customer perceived value, satisfaction, and loyalty: The role of switching costs," Psychology & Marketing, Vol. 21, No. 10 pp. 799-822, 2004. https://doi.org/10.1002/mar.20030
- M. Koller, A. Floh, and A. Zauner, "Further insights into perceived value and consumer loyalty: A 'Green' perspective," Psychology & Marketing, Vol. 28, No. 12, pp. 1154-1176, 2011. https://doi.org/10.1002/mar.20432
- M.J. Sirgy, J.S. Johar, A.C. Samli, and C.B. Claiborne, "Self-congruity versus functional congruity: Predictors of consumer behavior," Journal of the Academy of Marketing Science, Vol. 19, No. 4, pp. 363-375, 1991. https://doi.org/10.1007/BF02726512
- M. Mazodier, and D. Merunka, "Achieving brand loyalty through sponsorship: The role of fit and self-congruity," Journal of the Academy of Marketing Science, Vol. 40, No. 6, pp. 807-820. 2012. https://doi.org/10.1007/s11747-011-0285-y
- J. Zhou, K. Xiang, Q. Cheng, and C. Yang, "Psychological and behavioural consistency value seeking of tourists in niche tourism: Nostalgia, authenticity perception, and satisfaction," Psychology Research and Behavior Management, Vol. 14, pp. 1111-1125, 2021. https://doi.org/10.2147/PRBM.S322348
- Y.-S., Chen, and C.-H. Chang, "Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust," Management Decision, Vol. 50, No. 3, pp. 502-520, 2012. https://doi.org/10.1108/00251741211216250
- H. Chahal, and M. Bala, "Confirmatory study on brand equity and brand loyalty: A special look at the impact of attitudinal and behavioural loyalty," Vision: The Journal of Business Perspective, Vol. 14, No. 1-2, 2010.
- T. Jones, and S.F. Taylor, "The conceptual domain of service loyalty: How many dimensions?," Journal of Services Marketing, Vol. 21, No. 1, pp. 36-51, 2007. https://doi.org/10.1108/08876040710726284
- R.M Baron, and D.A. Kenny, "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations," Journal of Personality and Social Psychology, Vol. 51, No. 6, pp. 1173-1182, 1986. https://doi.org/10.1037/0022-3514.51.6.1173
- L.V. Van Dyne, J.W. Graham, and R.M. Dienesch, "Organizational citizenship behavior: Construct redefinition, measurement, and validation," Academy of Management Journal, Vol. 37, No. 4, pp. 765-802, 1994. https://doi.org/10.5465/256600
- T.R. Graeff, "Consumption situations and the effects of brand image on consumers' brand evaluations," Psychology & Marketing, Vol. 14, No. 1, pp. 49-70, 1997. https://doi.org/10.1002/(SICI)1520-6793(199701)14:1<49::AID-MAR4>3.0.CO;2-O
- M.B. Holbrook, Introduction to Consumer Value: A Framework for Analysis and Research, London: Routledge, 1998.
- O. Turel, A. Serenko, and N. Bontis, "User acceptance of wireless short messaging services: Deconstructing perceived value," Information & Management, Vol. 44, No. 1, pp. 63-73, 2007. https://doi.org/10.1016/j.im.2006.10.005