International Journal of Advanced Culture Technology

  • 제10권2호
  • /
  • Pages.181-186
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  • 2022
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  • 2288-7202(pISSN)
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  • 2288-7318(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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Hollywood Film Industry and the Changes in the Theatrical Release

  • Joo, Jeongsuk (Dept. of International Trade, Jungwon University)
  • 투고 : 2021.11.22
  • 심사 : 2022.06.01
  • 발행 : 2022.06.30
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초록

In this paper, we examine the shortening of the theatrical window whereby films play at theaters for 90 days as one of the most portentous issues that could reshape the Hollywood film industry. We first examine the windows system that protected the status of movie theaters and the studios' attempt to shorten the theatrical release to create a premium VOD window in response to the declining revenue of DVDs after 2007 and the rise of streaming services. We then look at some of the major disruptions in distribution COVID-19 brought about. We also explore the shortening of the theatrical release in the wake of the pandemic and shows the changes in the theatrical release, along with the expansion of streaming services, raise questions over the long-held primacy of the theatrical release and the definition of film with the theatrical release as its part. From this, we highlight Hollywood at the crossroads of major changes with its future less certain than ever before.

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과제정보

This work was supported by the Jungwon University Research Grant (2020-005).

참고문헌

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