An Analysis on the Image Level of University Students in Construction Industry and Its Improvement Measures

대학생의 건설산업 이미지 수준 분석 및 향상방안

This study aims to analyze the perception college students have of the construction industry when determining a career path to become a construction engineer through a newly established image evaluation methodology; urgent improvement measures involving negative depictions were also presented. Upon analysis, the most common negative impressions found among college students in construction related and unrelated majors in Korea entailed sincerity construction, business ethics and the work environment; the results were deemed to be insufficient. The underlying issues involved the uncertainty and lack of accountability concerning image improvement activities targeting university students. When it came to students in non-construction related majors, public relations was inadequate at universities. Through benchmarking analysis, a couple of ways were derived to improve the overall construction industry's image that encompassed the necessity to first establish experiential and educational programs for college students and prepare promotional materials. This study is limited to college students who are planning to enter the construction industry as future construction technicians. There are limitations in that surveys on various young people currently engaged in the construction industry have not been conducted. In the future, further research is needed on young people already involved in the construction industry by analyzing the main causes of departure of young construction workers. Continuous research will be conducted on improvement measures for effective inflow and efficient maintenance of young and competent construction workers.