Korean Journal of Construction Engineering and Management (한국건설관리학회논문집)

Korea Institute of Construction Engineering and Management (한국건설관리학회)
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Development of evaluation index for value creation of blockchain adoption in real estate electronic transaction system - Based on AHP analysis -

부동산 전자거래시스템 내 블록체인 도입의 가치창출 평가지표 개발 - AHP 분석 기법을 기반으로 -

  • Lee, Sungmin (Department of Architectural Engineering, Hanyang University) ;
  • Kim, Heejoon (Department of Urban and Regional Development, Hanyang University) ;
  • Lee, Myeonghun (Department of Urban and Regional Development, Hanyang University) ;
  • Kim, Jaejun (Department of Architectural Engineering, Hanyang University)
  • 이성민 (한양대학교 건축공학과) ;
  • 김희준 (한양대학교 도시대학원) ;
  • 이명훈 (한양대학교 도시대학원) ;
  • 김재준 (한양대학교 건축공학과)
  • Received : 2022.02.16
  • Accepted : 2022.04.18
  • Published : 2022.05.31
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Abstract

With the introduction of proptech, this study aims to find out the changes and necessity of introducing blockchain technology, one of the most popular technologies, in real estate electronic transactions. In addition, it is intended to develop evaluation indicators that classify newly created values within real estate electronic transactions and calculate the relative importance of each value area through technology application. To this end, the value that can be created when applying blockchain technology to real estate electronic transactions was classified according to the hierarchy, and considering that the evaluation criteria are complex and the importance can be measured differently depending on various factors, an analysis was conducted according to the AHP method for experts in practical and academic fields. As a result of the analysis, general value showed the highest importance in the first dimension, and digitalization of real estate information showed the highest importance in the second dimension.

본 연구에서는 부동산 산업 내에서 프롭테크의 도입과 함께 가장 각광받고 있는 기술 중 하나인 블록체인 기술이 부동산 전자거래에 가져올 변화와 도입의 필요성에 대해 알아보고 기술 적용을 통해 부동산전자거래 내에서 새롭게 창출할 수 있는 가치를 분류하고 각 가치 영역의 상대적 중요도를 산정하는 평가 지표를 개발하고자 한다. 이를 위하여 블록체인 기술의 부동산 전자거래 적용 시 창출할 수 있는 가치를 차원에 따라 분류하였고, 평가 기준이 복합적이고 다양한 요인에 따라 중요도가 다르게 측정될 수 있음을 고려하여 실무 및 학술 분야의 전문가를 대상으로 계층분석적 의사결정방법에 따른 분석을 진행하였다. 분석은 총 두 단계로 이루어졌으며 첫 번째 단계에서는 일반적 가치, 상업적 가치, 잠재적 가치를 제시하였고, 두 번째 단계에서는 계층분석적 의사결정방법의 분해 과정에 따라 하위 평가 지표를 제시하고 이를 쌍대비교하여 지표 간 중요도를 산정하였다. 분석 결과, 첫 번째 차원에서는 일반적 가치가 가장 높은 중요도를 보였으며 두 번째 차원에서는 블록체인 기술 특성 중 응용 계층의 가용성을 기반으로 한 부동산 정보의 디지털화가 가장 높은 중요도를 보였다. 본 연구는 이를 통해 향후 블록체인 기술의 부동산 거래 적용을 통한 창출 가능한 가치에 대한 평가 지표를 제시하여 향후 관련 연구의 기반 자료로써의 활용 및 지표 별 중요도에 따른 시장의 지향점을 제시하는데 의의가 있다.

Keywords

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