디지털융복합연구 (Journal of Digital Convergence)

  • 제20권5호
  • /
  • Pages.499-512
  • /
  • 2022
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

포스트 코로나 시대 안양시 도서관의 온라인 미디어 활용 방안 연구

A Study on the Online Media Usage Strategies of Anyang Municipal Library for the Post-Covid-19 Era

  • 송민선 (대림대학교 도서관미디어정보과)
  • Song, Min Sun (Department of Library, Media & Information Science, Daelim University College)
  • 투고 : 2022.03.16
  • 심사 : 2022.05.20
  • 발행 : 2022.05.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 포스트 코로나 시대에 대비해 안양시 공공도서관이 온라인 미디어를 효과적으로 활용할 수 있는 방안을 제안하고자 하는 목적에서 수행되었다. 이를 위해 2021년 전국 도서관 운영 평가에서 정부 포상을 받은 우수 도서관 5곳의 운영 사례를 분석해 주요 시사점들을 정리하고, 분석 내용들을 바탕으로 안양시 도서관이 온라인 미디어를 활용해 도서관 운영을 활성화 하는 데 도움이 될 수 있는 방안들을 도출하였다. 본 연구는 코로나19 시기 성과들을 바탕으로 우수 도서관으로 선정된 도서관들의 실제 사례를 토대로, 포스트 코로나 시대에 대비해 안양시 도서관의 온라인 미디어 활용 전략을 정리해 제안한 실증적이고 경험적인 연구라는 점에서 의의를 찾을 수 있다.

The purpose of this study is to propose effective plans for Anyang municipal library to use online media in preparation for the post-covid-19 era. For this purpose, the main implications were summarized by analyzing the operation cases of 5 excellent libraries that received government awards in the libraries' operation evaluation in 2021. And based on the analysis, strategies that can help Anyang municipal library use online media to operate library effectively even after COVID-19 were derived. This study is meaningful in that it is an empirical study that summarizes the online media usage strategy of the Anyang municipal library in preparation for the post-COVID-19 era based on actual cases of excellent libraries in the COVID-19 period.

키워드

참고문헌

  1. Center Disaster Management Headquaters. (n.d.). Occurence Status. Coronavirus(COVID-19), Republic of Korea. http://ncov.mohw.go.kr/
  2. Korean Public Library Association. (2003). Online-contact the libraries! Public Libraries Operation Cases of COVID-19. Seoul : Korean Public Library Association.
  3. National Library of Korea. (n.d.). Domestic and international library trends. National Library of Korea. https://www.nl.go.kr/covid19/contents/CV1010000000.do
  4. H. R. Seo. (2020). What should the library of the future that has become the present think about?. The 7th Library Information Policy Committee 2020 Library Policy Forum(After COVID19, New Daily Life and Library Challenges). (pp.23-37). Seoul: The Library Information Policy Committee.
  5. Ministry of Culture, Sports & Tourism. (2020). Public library statistics. National Library Statistics System. https://www.libsta.go.kr/statistics/public/main
  6. A. Norton. (1984). Library Public Relations, New Opportunities in a growing Field. Library Trends, 32(3), 291-302.
  7. New Jersey Library Association. (1986). Plug into PR, NJLA Public Relations Handbook. NJ : New Jersey Library Association.
  8. M. E. Kinnell, (1990). Planned Public Relation for Libraries. London : Taylor Graham.
  9. J. Stevens. (2004). The Dynamics of Change: A History of the Washington State Library(review). Libraries & Culture, 39(2), 239-240. DOI: 10.1353/lac.2004.0041
  10. M. S. Lee. (2007). A Study on the PR Strategy of Public Library. Journal of Korean Library and Information Science Society, 38(1), 3-28 DOI : 10.16981/kliss.38.1.200703.3
  11. C. S. Cho. (2010). An Observation on the Public Relations of Public Libraries. Journal of the Korean Biblia Society for Library and Information Science, 21(4), 5-15. DOI : 10.14699/kbiblia.2010.21.4.005
  12. C. S. Cho. (2012). A Study on the Public Relations of Public Libraries through Newspaper Article Analysis. Journal of the Korean Society for Library and Information Science, 46(1), .223-240. DOI : 10.4275/KSLIS.2012.46.1.223
  13. J. E. Kim & Y. H. Noh. (2013). A Study on the Optimization of Library SNS Marketing. Journal of the Korean Biblia Society for Library and Information Science, 24(3), 157-180. DOI : 10.14699/kbiblia.2013.24.3.157
  14. Y. J. Choi & Y. K. Chung. (2013). A Study on Activating Social Network Services for Public Libraries in Korea, Journal of the Korean Biblia Society for Library and Information Science, 24(4), 319-340. DOI : 10.14699/kbiblia.2013.24.4.319
  15. J. Y. Han, S. M. Lee & M. D. Seo. (2014). An Study of Operational Strategy for Special Libraries on Social Network Service (SNS), Journal of the Korean Society for Library and Information Science, 48(3), 335-351. DOI : 10.4275/KSLIS.2014.48.3.335
  16. S. Y. Cho & Y. J. Nam. (2017). A Study on Measures to Utilize Public Libraries' Social Network Service, Journal of Korean Library and Information Science Society, 48(4), 181-207. DOI : 10.16981/kliss.48.201712.181
  17. J. H. Im. (2020). A Study of the Use of SNS for the Activation of School Library Marketing, Journal of Korean Library and Information Science Society, 51(1), 21-41. DOI : 10.16981/kliss.51.202003.21
  18. J. Y. Ro & Y. H. Noh. (2020). A Study on Methods for Activating Libraries' YouTube Channel, Journal of the Korean society for information management, 37(3), 1-24. DOI : 10.3743/KOSIM.2020.37.3.001
  19. Y. J. Kim, H. S. Kim, J. I. Jung, S. Y. Kwon & Y. K. Jeong. (2021). A Study on the Operation Status and Improvements of the Libraries' Instagram, Journal of Korean Library and Information Science Society, 52(2), 401-428. DOI : 10.16981/kliss.52.2.202106.401
  20. Y. K. Seong, S. K. Choi, S. T. Kim & H. J. Oh. (2021). A Study of Activating Plans for YouTube Channels of Teacher Librarians in School Libraries, Journal of the Korean Biblia Society for Library and Information Science, 32(3), 163-185. DOI : 10.14699/kbiblia.2021.32.3.163
  21. H. E. So & M. K. Cha.(2021). A Study on the Public Relations of University Libraries using Instagram, Journal of the Korean Biblia Society for Library and Information Science, 32(3), 67-91. DOI : 10.14699/kbiblia.2021.32.3.067
  22. Y. J. Lee. (2022). A Study on Library Marketing Strategies for Academic Libraries in New Normal Age. Journal of Digital Convergence, 20(2), 185-190 DOI : 10.14400/JDC.2022.20.2.185
  23. Korean Library of Association. (2010). The Glossary of Library & Information Science. Seoul : Korean Library of Association.
  24. Ministry of Culture, Sports & Tourism. (2021). 'Eunpyeong-gu Library & Mokpo Jeil Girls' High School' selected as the best library. Press Release. https://www.mcst.go.kr/kor/s_notice/press/pressView.jsp?pSeq=19128
  25. Ministry of Culture, Sports & Tourism. (2021). 2021 National Library Operation Evaluation Best Practices. Sejong : Ministry of Culture, Sports & Tourism.
  26. Anyang Municipal Library. (n.d.). Anyang Municipal Library Website. Anyang Municipal Library. https://lib.anyang.go.kr/intro/index.do
  27. Public Relations Office. (n.d.). Anyang City News. Anyang City Hall. https://www.anyang.go.kr/main/ selectEminwonNewsList.do?key=260&ofr_pageSize=10
  28. Anyang Municipal Library. (2019). KakaoTalk Channel of Anyang Municipal Libraries. Anyang Municipal Library. https://pf.kakao.com/_MxfxkLT
  29. Anyang Municipal Library. (2019). Instagram of Anyang Municipal Libraries. Anyang Municipal Library. https://www.instagram.com/anyanglib/
  30. Anyang Municipal Library. (2011). Twitter of Anyang Municipal Libraries. Anyang Municipal Library. https://twitter.com/anyanglib
  31. Anyang Municipal Library. (2021). YouTube Channel of Anyang Municipal Libraries. Anyang Municipal Library. https://www.youtube.com/c/%EC%95%88%EC%96%91%EC%8B%9C%EB%8F%84%EC%84%9C%EA%B4%80/videos
  32. M. S. Song, I. H. Jang & G. S. Hoang. (2022). A Study on Perceptions of Users and Specialists for Establishing Mid-to Long Term Development Plan for Libraries in Anyang City, Journal of the Korean Society for Library and Information Science, 56(1), 67-93. DOI : 10.4275/KSLIS.2022.56.1.067
  33. S. Kemp. (2021). Digital 2021 April Global Statshop Report. Datareportal. https://datareportal.com/reports/digital-2021-april-global-statshot
  34. Gallup Korea. (2021). Market 70 2021 (2) Media.Content.Social Networking Service Usage Rate. Gallup. https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1205
  35. I. H. Jang, G. S. Hoang.& M. S. Song. (2022). A Study on the Current Status Analysis and Operation Strategies for Establishing the Mid- to Long-term Development Plans for Anyang Municipal Libraries, Journal of the Korean Society for Information Management, 39(1), 145-170. DOI : 10.3743/KOSIM.2022.39.1.145