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Analysis of Yoga Keywords with Media Big Data

미디어 빅데이터를 통한 요가 관련 키워드 분석

  • 지동철 (고려대학교 스포츠융합학과) ;
  • 임휴성 (고려대학교 스포츠융합학과) ;
  • 김종혁 (중원대학교 의료뷰티케어학과)
  • Received : 2022.05.02
  • Accepted : 2022.05.20
  • Published : 2022.05.28

Abstract

South Korea is entering an aging society, and since the musculoskeletal system directly affects elders' daily life, muscle exercise and flexibility are required. In particular, yoga relaxes the mind and the body and heightens stress coping ability. To investigate keywords about yoga, news articles provided by BIGKinds, a news analysis system, was applied to collect articles from January 1, 2019, to December 31, 2021, and an analysis was conducted about the monthly keywords and the relationship followed by the weighted degree. Based on the research findings, first, it showed that there is high interest in yoga during the spring and autumn seasons. Second, yoga is offered in non-contact methods nowadays, and various social network services are applied for the operation. Third, there was high public attention to articles on yoga instructors and trainers, and this revealed the importance and interest in online coaching. It is anticipated to apply it for the development of yoga workout programs and base data to develop sports for all.

한국은 고령화 사회에 접어들었으며, 노인의 일상생활에 직접적인 영향을 주는 근골격계는 근육운동과 유연성이 필수적이다. 특히 요가는 정신과 신체를 완화시키고 스트레스 대처 능력을 향상시킨다. 이에 요가와 관련된 키워드를 알아보기 위해 뉴스분석시스템인 빅카인즈(BIGKinds)에서 제공하는 신문기사를 활용하여 2019년 1월 1일부터 2021년 12월 31일까지의 기사를 수집하였으며, 월별 키워드 분석과 가중도에 따른 관계도 분석을 실시하였다. 결론적으로 첫째, 요가는 계절로 볼 때 봄과 가을에 관심이 높은 것으로 나타났다. 둘째, 최근 요가는 비대면 방식을 통해서 실시되고 있으며, 다양한 SNS를 활용하여 운영되고 있는 것으로 나타났다. 셋째, 요가를 지도하는 요가강사, 트레이너의 관련 기사가 높게 나타났으며, 이에 따라 온라인 지도의 중요성과 관심도를 알 수 있다. 향후 요가 관련 운동프로그램 개발과 국민 생활체육 발전을 위한 기초자료로 활용될 것을 기대한다.

Keywords

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