International Journal of Internet, Broadcasting and Communication

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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A Study on the Consumer Perception and Keyword Analysis of Meal-kit Using Big Data

  • Jung, Sunmi (Department of Immersive Content Convergence, General graduate school, Kwangwoon University) ;
  • Ryu, Gihwan (Department of Tourism Industry, Graduate school of smart convergence, Kwangwoon University) ;
  • Lim, Jeongsook (Department of Immersive Content Convergence, General graduate school, Kwangwoon University) ;
  • Kim, Heeyoung (Department of Immersive Content Convergence, General graduate school, Kwangwoon University)
  • Received : 2022.04.22
  • Accepted : 2022.04.27
  • Published : 2022.05.31
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Abstract

As the level of consumption is improved and cultural life is pursued, the consumer's consciousness structure is rapidly changing, and the demand for product selection level, variety, and quality is becoming more diverse. The restaurant economy is falling due to the prolonged COVID-19, the economic recession, income decline, and changes in population structure and lifestyle, but the Meal- kit market is growing rapidly. This study aims to identify the consumer perception of Meal-kit, which is rapidly growing as an alternative to existing meals in the fields of dining out, food, and distribution due to the development of technology and social environment using big data. As a result of the analysis, the keywords with the highest frequency of appearance were in the order of Meal-kit, Cooking, Product, Launching, and Market and were divided into 8 groups through the CONCOR analysis. We want to identify consumer trends related to the key keywords of Meal-kit, present effective data related to Meal-kit demand for Meal-kit specialized companies, and provide implications for establishing marketing strategies for differentiated competitive advantage.

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References

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