Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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Difference between Service Design and Product Service Systems

서비스디자인과 제품서비스 시스템의 비교연구

  • Xie Xuanna (Graduate School, Design major, Dongseo University) ;
  • Lee Sungpil (Graduate School, Design major, Dongseo University)
  • 시에쉬안나 (동서대학교 일반대학원, 디자인학과 ) ;
  • 이성필 (동서대학교 일반대학원, 디자인학과 )
  • Received : 2022.06.06
  • Accepted : 2022.06.20
  • Published : 2022.06.30
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Abstract

From the perspective of a post-industrial society, the main purpose of this study is to clarify the theoretical principles that distinguish service design from product service system (PSS) and to propose a new integrated design strategy. Service design is a user-centered design technique for improving or innovating existing services and solving problems in a continuous exploration and iteration process. On the other hand, PSS is a cutting-edge business approach for organizations looking to boost their competitiveness by providing integrated product and service capabilities to clients while also enhancing system operations. This paper discusses the concepts of service design and PSS, the present state of research, and design methodologies using a literature search. The distinctions between service design and PSS are examined and summarized during the design process. The ultimate content proposed in this study is to incorporate user experience into the PSS design process and propose a systematic process to meet users' needs to effectively implement the service design concept.

본 연구는 탈산업화 사회의 관점에서 서비스 디자인 및 제품 서비스 시스템(PSS)의 차이점에 대한 이론적 개념을 명확히하고 새롭게 통합된 디자인 전략을 제안하는 것이 주요 목적이다. 서비스 디자인은 기존 서비스를 개선하거나 혁신하고 지속적인 탐색과 반복 과정에서 생가는 문제를 해결하는 사용자 중심 디자인 접근 방식이다. 그러나 PSS는 기업을 위한 혁신적인 비즈니스 전략으로서 고객에게 제품과 서비스의 통합 기능을 제공하고 시스템 프로세스를 최적화함으로써 기업의 경쟁력을 높이는 것이 주요 목적이다. 본 연구는 문헌조사 방법을 통해 서비스 디자인과 PSS의 개념과 연구 현황, 디자인 방법을 정리하였다. 그리고 디자인 진행 과정에서 서비스 디자인과 PSS의 차이점을 비교하여 정리하였다. 본 연구에서 제안하는 최종 내용은 서비스 디자인 개념을 효과적으로 구현하기 위해 사용자 경험을 PSS의 설계 프로세스에 통합하여 시스템화한 프로세스를 사용자의 요구에 맞게 제안하였다.

Keywords

Acknowledgement

This research was supported by the Social Innovation Education Research team that is funded by the 4th Phase BK21 National Scholarship for Service Design Education at Dongseo University.

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