Journal of Wellbeing Management and Applied Psychology (웰빙융합연구)

Korea Wellbeing Convergence Association (한국웰빙융합학회)
권호 표지
DOI QR코드

DOI QR Code

Effect of Factors Affecting Adolescents' Perfume Purchasing Behavior on Purchasing Satisfaction

  • JANG, Hee-In (Dept. of Beauty & Cosmetic Science College of Bio Convergence, Eulji University) ;
  • SO, Young-Jin (Dept. of Beauty & Cosmetic Science College of Bio Convergence, Eulji University)
  • Received : 2022.03.03
  • Accepted : 2022.03.29
  • Published : 2022.03.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose: This study investigated the effects of perfume purchasing behavioral factors on purchase satisfaction with 328 adolescents. Conclusions: In conclusion, it was found that among the six factors affecting purchasing behavior of perfume, the variables that had a statistically significant effect on purchase satisfaction were internal pleasure-seeking (p.<001) and fashion-seeking (p.<001). This is thought to affect purchase satisfaction by reflecting attractive images, favorable feelings, and pleasure by using perfumes preferred by adolescents. In addition, it is thought that the psychological characteristics of adolescents who want to follow trends while pursuing trends when purchasing perfumes are reflected.

Keywords

Acknowledgement

This research was supported by The Health and Medical Convergence Research in Eulji University.

References

  1. Choi, S, H., Shin, H, A., Jung, Y, S., & Lee, M, H. (2002). What is happening in the market -the top five consumption trend and corporate response. The Samsung economic research institute. 352.
  2. Cosinkorea. Domestic Perfume Market. https://www.cosinkorea.com/news/article.html?no=29365
  3. Cronin, J. J., & Taylor, S, A. (1992). Measuring service quality: A reexamination and extension. Journal of marketing, 56(3), 55-69. doi: 10.2307/1252296
  4. Ha, B. J. (2018). Cosmetic Science, Soomoonsa., Korea, Seoul, 23-25.
  5. Jang, Y. J., & Ko, J. W. (2016). The Effect of Purchase Purpose of Perfume on the Determinants of Purchase and the Preference of Container Design. Journal of Industrial Design, 10(4), 177-189.
  6. Jeun, B. K. (2000). A Study on the Make-up of Girls' Middle and High School Students: Focusing on the Use of Cosmetics in Girls' Middle and High School Students in Seoul. Ewha Women's University Master's Thesis. 10-14.
  7. Kaiser, H. F. (1974). A Note On the Equamax Criterion. Multivariate Behavioral Research. 9(4), 501-504. https://doi.org/10.1207/s15327906mbr0904_9
  8. Kim, K. H., & Kim, D, H. (2013). Perfume Purchase Behaviors of Male College Students according to Fashion Leading Power. Journal of the Korea Society of Design Culture, 19(3), 67-79. DOI : 10.17548/ksaf.2013.08.13.1
  9. Kim, M. N. (2014). A Study on the Actual Conditions of Perfume Use and Purchase Behavior. Sookmyung Women's University Master's Thesis, 2-4.
  10. Lee, G. Y. (2005). The Use of Perfume in Female College Students in Seoul Metropolitan Area: Focusing on the Relationship between Image and Incense. Journal of the Korean Society of Makeup Design, 1(2), 123-132.
  11. Lee, K. H., Ryu, E. J., & Kim, K. H. (2000). A Study on the Perfume Consumption Behavior of Female College Students. International Journal of the Costume and Fashion, 50(6), 143-153.
  12. Lee, M. S. (2003). A Study on the Use of Cosmetics and Purchase Behavior of High School Girls -Focused on High School Girls in Daegu. Sookmyung Women's University Master's Thesis. 3-5.
  13. Lim, D. Y. (2017). A Study on the Preference of Perfume Use and Purchase Behavior among Female College Students. Journal of the Commercial Studies, 35(5), 81-89.
  14. Moon, J. M. (2003). A Study on the Purchase Influence and Clothing Consumption Behavior of Adolescents. Ewha Women's University Master's Thesis. 1-4.
  15. Nam, J. H. (2007). Preferred Hyangjo and Perfume Purchase Behaviors by Women in their 20s and 30s. Sookmyung Women's University Master's Thesis. 9-34.
  16. Nunnally, J. (1978). Psychometric methods (3th eds.). New-York: McGraw-Hill.
  17. Park, E. J. (2008). Effects of Apparel Product Attributes on Customer Satisfaction, Trust, and Loyalty in Online Stores. Journal of the Korean Society of Clothing and Textiles. 32(2), 1299-1308. https://doi.org/10.5850/JKSCT.2008.32.8.1299
  18. Park, E. J., & Choi, S, H. (1998). Qualitative research on the discrepancy between apparel purchase intention and purchase behavior. Bulletin of the human ecology research institute, 6. 101-120.
  19. Park, E. J., & Park, S. Y. (2010). Effects of consumer innovativeness, shopping mall attributes, and satisfaction on eloyalty for fashion products. Journal of the Korean Society of Clothing and Textiles, 34(5), 765-774. doi: 10.5850/JKSCT.2010.34.5.765
  20. Park, S. H., & Yang, L. N. (2009). The Effects of Relationship Inconvenience by Department Store CRM on Customer Dissatisfaction. Journal of Cosmetology Science. 21(3), 489-499.
  21. Swan, J. E., & Combs, L. J. (1976). Produce performance and consumer satisfaction: A new concept. Journal of marketing, 40(2), 25-33. doi: 10.2307/1251003
  22. Woo, H. R., (2005). An Empirical Study on the Purchasing Behavior of Perfume. Sookmyung Women's University Master's Thesis, 9-11.
  23. Yoh, E. A. (2005). Effect of Fragrance Sensibility Factors on Attitude toward and Buying Intention of Perfume Products. Journal of the Korean Society of Clothing and Textiles. 29(6), 772-782.