International Journal of Advanced Culture Technology

  • 제10권1호
  • /
  • Pages.242-247
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  • 2022
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  • 2288-7202(pISSN)
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  • 2288-7318(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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A Study on the Servicescape Design Strategy of a Dog-Friendly Hotel According to the Convenience Pursued by Consumers

  • Hwang, Sungi (Department of Immersive Content Convergence, General graduate school, Kwangwoon Univ.) ;
  • Ryu, Gihwan (Dept. of Tourism Industry, graduate school of smart convergence, Kwangwoon Univ.)
  • 투고 : 2022.01.25
  • 심사 : 2022.03.08
  • 발행 : 2022.03.31
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초록

This study analyzes the servicescape of a dog-friendly hotel, which is the most important element of travel with a dog, which is increasing as the types of families diversify, and intends to suggest implications for servicescape strategies to enhance competitiveness in the future. The number of households with companion animals is increasing in line with the aging of the population, changes in the demographic structure due to the rapid increase in single-person households, and increase in income. In order to successfully operate a hotel with companion animals, which cannot have all the facilities like a large hotel, we would like to segment the market according to the user's pursuit of convenience and propose an appropriate servicescape design method.

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참고문헌

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