한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제24권1호
  • /
  • Pages.117-126
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  • 2022
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
권호 표지
DOI QR코드

DOI QR Code

온라인 의류 쇼핑 사이트의 제품 사이즈 정보 실태 분석 - 여성용 바지를 중심으로 -

Sizing Communications on Online Apparel Retail Websites - Focusing on Ready-to-Wear Women's Pants -

  • 이아람 (경북대학교 의류학과/장수생활과학연구소) ;
  • 김희은 (경북대학교 의류학과/장수생활과학연구소)
  • Lee, Ah Lam (Dept. of Clothing and Textiles, Kyungpook National University/Center for Beautiful Aging) ;
  • Kim, Hee Eun (Dept. of Clothing and Textiles, Kyungpook National University/Center for Beautiful Aging)
  • 투고 : 2022.01.04
  • 심사 : 2022.01.24
  • 발행 : 2022.02.28
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초록

This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.

키워드

과제정보

이 논문은 2020년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2020S1A5B5A17088289).

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