Journal of Industrial Convergence (산업융합연구)

DAEHAN Society of Industrial Management (대한산업경영학회)
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The Study on the Digital Transformation Process of Mid-Sized Companies

중견제조기업의 디지털전환(DX) 과정에 관한 연구

  • Kim, Chang-Ho (Dept. of Marketing and Distribution, Namseoul University)
  • 김창호 (남서울대학교 유통마케팅학과)
  • Received : 2021.12.19
  • Accepted : 2022.01.20
  • Published : 2022.01.28
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Abstract

The study was conducted to develop an implementation model for digital transformation (DX) of manufacturing companies. To this end, previous studies on the process of management innovation and digital transformation were reviewed. The DX process model was derived based on the NEBIC theory and innovation theory applied in the innovation process of the Internet business. In addition, a research model including the factors of the will of the top management class (TMT) was constructed and confirmed through empirical data. The research hypothesis were verified based on data collected from members of mid-sized manufacturing companies promoting digital transformation. Through regression analysis, the influence relationship of each stage of the research model (technical knowledge, TK → opportunity perception, OR → performace expectation, PE and → Intention to execute, IE) was confirmed. Hierarchical regression analysis was conducted to understand the mediating effect of the members' perception of the top management's willingness to promote DX in the process. As a result of checking the Sobel test, it was confirmed that the management's perception of DX promotion partially mediated the relationship at each stage. This study is meaningful in that it presented a model applicable to the digital transformation of the mid-sized manufacturing industry. It is also valuable in providing an empirical basis for innovative research and NEBIC expansion. Longitudinal studies are required to overcome the limitations of empirical data for process models with dynamic characteristics whereas extended empirical studies are required in various fields other than manufacturing to generalize research results.

본 연구는 제조기업의 디지털 전환(DX)을 위한 실행모형을 개발하기 위해 진행하였다. 이를 위하여 경영혁신과 디지털전환 과정에 대한 선행연구를 검토하였다. 인터넷 비즈니스의 혁신과정에서 적용된 NEBIC이론과 혁신이론을 기반으로 DX과정모형을 도출하였다. 여기에 최고경영층(TMT)의 추진의지 요인을 포함한 연구모형을 구축하고 이를 검증하기 위해 험자료를 통해 확인하였다. 디지털 전환을 추진하고 있는 중견 제조기업의 구성원을 대상으로 수집된 자료를 기반으로 연구가설을 검증하였다. 회귀분석을 통해 연구모형(기술지식 → 기회인지 → 기대성과 → 실행의지)의 각 단계의 영향관계를 확인하였다. DX과정에 최고경영층의 DX추진의지에 대한 구성원의 인식의 매개효과를 파악하기 위해 위계적 회귀분석을 실시였다. Sobel test 확인결과, 각 단계별 관계에 경영층의 DX추진에 대한 인식이 부분적으로 매개하는 사실을 확인하였다. 본 연구는 중견 제조업의 디지털 전환에 적용 가능한 모형을 제시했다는 점에서 의미가 있다. 또한 혁신연구 및 NEBIC 확장에 대한 경험적 근거를 제공한 것에 가치를 지닌다. 동적특성을 지닌 과정모형에 대한 실증자료의 한계를 극복하기 위해서 종단연구가 필요하며 연구결과의 일반화를 위해 제조업 이외 다양한 분야에서 확장된 실증연구가 요구된다.

Keywords

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