미래기술융합논문지 (Journal of Advanced Technology Convergence)

한국융합학회 (Korea Convergence Society)
권호 표지
DOI QR코드

DOI QR Code

SNS와 소셜커머스를 통한 네일 서비스의 인식과 전문성 및 만족도와의 관계

Relationships among Perception, Professionalism and Satisfaction with Nail Services Given through Social Network Service and Social Commerce

  • 김지연 (한남대학교 코스메틱사이언스학과 )
  • Ji-Yeon, Kim (Department of Cosmetic Science, Hannam University)
  • 투고 : 2022.11.17
  • 심사 : 2022.12.21
  • 발행 : 2022.12.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

이 연구의 목적은 SNS와 소셜커머스를 통한 네일 서비스의 고객 이용 실태와 인식과 전문성 및 만족도와의 관계를 파악함으로써 좀 더 나은 서비스의 방향을 제시해 보고자 했다. 본 조사는 SNS와 소셜커머스를 통한 네일 서비스를 이용해본 대전·세종·충청 지역 중심의 10대에서 50대 이상의 여성을 대상으로 2021년 10월 1일부터 2021년 10월 20일까지 설문 조사를 진행한 총 326부를 자료로 사용하였다. 회수한 설문조사는 SPSS 27.0을 이용하여 분석하였다. 연구 결과를 종합해보면 이에 본 연구는 SNS와 소셜커머스를 통한 네일 서비스의 고객 이용 실태와 인식과 전문성 및 만족도와의 관계를 파악하고 이 분야의 기초자료 제공에 도움이 되고자 한다.

This study attempted to suggest a direction for better services by analyzing correlations among usage patterns, perception, professionalism and satisfaction with nail services given through social media and commerce. For this, a questionnaire survey was performed against women in their 10-50s in Daejeon, Sejong and Chungcheong from October 1 to 20, 2021. A total of 326 copies were used for final analysis The collected data were analyzed, using SPSS 27.0. The results found the followings: As the treatments and products were more specialized, the respondents were more satisfied with services, convenience, treatments and products. Therefore, it is anticipated that the study results would available as basic data which are needed in analyzing correlations among usage patterns, perception, professionalism and satisfaction with nail services given through social media and commerce.

키워드

참고문헌

  1. Wikipedia. (2021). Social Networking Service. Wikipedia [Online]. https://ko.wikipedia.org/wiki/%EC%86%8C%EC%85%9C_%EB%84%A4%ED%8A%B8%EC%9B%8C%ED%81%AC_%EC%84%9C%EB%B9%84%EC%8A%A4 
  2. Doopedia. (2021). Social commerce. Doopedia [Online]. https://www.doopedia.co.kr/doopedia/master/master.do?_method=view&MAS_IDX=110217001175848 
  3. H. L. Park. (2015). A study on the effect of nail shop's SNS marketing on business performance. Master's dissertation. Hoseo University, Seoul, Korea. 
  4. S. J. Yu. (2006). A Study on Nail Colors Depending on Personal Color system. Master's dissertation. Master's dissertation. Yong In University, Yong In, Korea. 
  5. S. Y. Kim. (2017). The effect to influence the customer's satisfaction, re-visit, credibility and word-of-mouse intention of SNS characteristics of nail shops. Master's dissertation. Daegu Haany University, Gyeongbuk, Korea. 
  6. E. H. Jung. (2004). A Study on the Nail-Care Recognition and the Service Satisfaction According to a Nail Shop Form. Master's dissertation. Sookmyung Women's University, Seoul, Korea. 
  7. S. H. Yu. (2012). Nail Care Practical. Seoul : HYUNMOON. 
  8. I. K. Kim. (2018). The Effect on Job Turnover Intention for Job Stress and Emotional Labor of Nail Artists. Master's dissertation. Hannam University, Deajeon, Korea. 
  9. G. D. Kung. (2007). Service marketing. Seoul : SAMYUNG. 
  10. D. E. Kim & J. D. Kim. (2011). A Study on the Service Preference for Customer Satisfaction of Nail Shops. Korean Society of Cosmetics and Cosmetology, 1(2), 169-184. 
  11. T. Yue. (2012). The Effects of Perceived Service Quality on Customer Behavior Intention in the Mobile Service-Focus on switching cost as a moderator-. Master's dissertation. Kangwon National University, Gangwon-do, Korea. 
  12. J. M. Kim, S. H. Moon & H. K. Kim. (2005). The Impact of Service-Recovery Performance on the Behavioral Intents. Journal of Hotel & Resort. Korea Hotel Resort Association, 4(2), 441-461.